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Position: Director of Digital Marketing
Location: AMC Headquarters, Boston, MA or Pinkham Notch, NH. Remote option.
Reports to: Vice President Communications & Marketing
Founded in 1876, the Appalachian Mountain Club (www.outdoors.org) is the oldest conservation, education and recreation organization in the United States. The AMC promotes the protection, enjoyment, and wise use of the mountains, rivers and trails of the Appalachian region. The AMC encourages the involvement of all people in its mission and activities, through its membership, programs, policies, and procedures.
Spread over six states, in a variety of facilities delivering mission-focused programs, AMC employees are smart, high-achieving, active and passionate about their work.
Summary Description:
The Appalachian Mountain Club (AMC) seeks a Director of Digital Marketing (DDM) to develop and execute digital strategies for omni–channel marketing campaigns. This role will lead integrated plans for AMC’s outward facing digital brand and messaging and devise end-to-end digital marketing strategy to meet AMC’s diverse mission and business unit goals. Managing a team responsible for SEO/SEM and closed loop reporting to improve ROI, the DDM will drive digital and technology solutions to achieve greater mission impact, accuracy, and efficacy.
Under the direction of AMC’s Vice President of Communications & Marketing, the DDM will be instrumental in growing and retaining AMC’s member and donor community; driving conservation engagement and awareness; managing external digital consultants; increasing lodging and overnight facilities revenues; and growing outdoor programming participation. This is a full time, exempt position is located in AMC’s headquarters in Boston, MA, and offers a competitive salary and excellent benefits.
This role is ideal for someone with a love of the outdoors and 6 years of professional digital marketing, including marketing automation, campaign performance analysis, and Google Analytics. We are looking for a team player who works collaboratively; fosters a culture of learning and transparency; and keeps everyone informed.
What you’ll do:
What we’re looking for:
What you’ll bring:
Compensation and benefits:
Salary Range: $75,000-$100,000
Group Health Plan: 73.2% employer paid
Optional Vision Insurance
Optional Dental Insurance
Group Life Insurance: 100% employer paid
Short Term/Long Term Disability Insurance: 100% employer paid
Matching 403(b): 4% with vesting schedule
Vacation: Four weeks accrued each year to start
Holidays: Ten paid holidays per year
Free use of AMC Destinations
Free annual AMC membership
Prodeals discounts on equipment and gear
To Apply: Please include a resume and cover letter. No phone calls please.
AMC welcomes all qualified candidates to apply and we invite the full participation of all individuals currently underrepresented in the outdoor community. This includes, but is not limited to, individuals from racially and or ethnically diverse communities, individuals with disabilities, individuals from LGBTQ communities, and individuals who experience intersectionality with one or more of these identities.
Full Time
$194k-250k (estimate)
02/02/2024
05/23/2024
The job skills required for Director of Digital Marketing include Digital Marketing, Email Marketing, Leadership, SEM, Marketing Automation, Collaboration, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Digital Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Digital Marketing. Select any job title you are interested in and start to search job requirements.