MANAGER, MARKETING ANALYTICS

Reports to: SVP of Marketing, the position is exempt

THE ROLE

The Manager, Marketing Analytics reports to the Senior Vice President of Marketing and provides analytical support to the Commercial Services team which includes initiatives with marketing, sales, and revenue management. It is critical that the candidate has advanced analytical, BI, Microsoft suite skills, can work with multiple data platforms, including Google Analytics 4, and is equipped with an analytical mindset, with a drive to learn and grow.

As the Manager, Marketing Analytics, you will be responsible for all tasks related to assisting the Marketing, Sales, and Revenue team measure results to improve performance across the portfolio. This role will be responsible for developing full funnel marketing analytics and real-time dashboards as well as developing and supporting new reports and tools that are deemed necessary. It is important that you are a task-oriented and a list-driven individual as the analytics guru, you'll help us take a data-centric approach to our strategy by translating insights into action through visual storytelling. In collaboration with the HQ team, you'll analyze data and uncover insights that can be used to provide a 360-degree view of overall performance.

Since its founding, Aparium has grown into a new kind of hotel brand, one that ventures off the beaten path, both geographically and philosophically. It is a sophisticated hotel brand known for its singular ability to combine the business acumen of large hospitality companies with the charm of boutique hotels, bringing the disparate forces together in bustling, smaller markets.

WHO YOU ARE

You are an analytical self-starter with an entrepreneurial mindset and a passion for mining data. Your strong communication skills support your work across technical and non-technical audiences. You are confident in your abilities to be a strategic thinker and a tactical doer with prior experience in marketing or sales analytics. You are an expert in GA and know how to create customized reporting/dashboards to share key data and insights on our business. You understand that there is an art science on how data is used to support critical business decisions that drive the success of our hotels.

You have an urge to know more and ask why, you keep digging and researching until you are satisfied with the results you uncover. You are organized, timely, task driven and detail oriented. You can work independently and manage your own schedule to meet deadlines. You continually find ways to partner with your peers to identify areas of opportunity and have the grit and tenacity to see it through. You're collaborative and communicative with the ability to think strategically to identify and resolve issues. You enjoy the solidarity of a team and know that everyone plays an important role, no matter their title.

WHAT YOU WILL DO

WHAT YOU WILL NEED

As an Equal Opportunity Employer, Aparium Hospitality Services celebrates diversity and is committed to creating an equitable and inclusive environment and a sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are, where they come from, and take pride in who we serve. Aparium is an E-Verify employer.