Digital Marketing Manager

Skai is a leading omnichannel marketing platform, working with advertisers to drive efficiency and effectiveness across performance media. With over 2000 clients and strong partnerships with strategic publishers, we are ready to elevate our customer and partner marketing efforts. We are seeking an experienced and versatile Digital Marketing Manager to join the team.

As a Digital Marketing Manager, you will drive and execute digital marketing strategies with a specific focus on (but not limited to) email marketing, webinars, Account-Based Marketing (ABM), and conversion rate optimization.

Key Responsibilities:

Email Marketing Strategy and Execution: Develop and implement comprehensive email marketing strategy, including segmentation, content creation, scheduling, and analysis to drive engagement and nurture target accounts. Support marketing and other stakeholders with email marketing needs around events, product announcements, and more.

Webinars: Lead the planning, creation, and execution of a webinar series, collaborating with internal and external stakeholders to develop compelling content and drive audience participation and demand generation.

Website Support and Conversion Rate Optimization (CRO): Work with the Marketing Operations Manager to analyze website and campaign performance metrics to identify opportunities for CRO, implement A/B tests, and optimize conversion funnels for improved performance.

ABM Support: Provide expertise and support in the development and execution of Account-Based Marketing (ABM) campaigns, contributing to the strategy and tactics to reach target accounts effectively.

Position Requirements:

• 3 years of experience in digital marketing, specifically experience managing email marketing campaigns
• Experience using a MAP, Pardot experience preferred
• Google Analytics certification a plus
• Experience with ABM platforms a plus
• Ability to work steadily and discern prioritization in a fast-paced environment
• Adaptable and versatile, comfortable multi-tasking and context-switching across a variety of responsibilities and deliverables
• Results-driven with strong analytical skills
• Outstanding verbal and written communication skills is a must

Strong strategic thinking and ability to translate into implications and action

• Attention to detail and self-driven; knows what to do, and gets it done
• B2B marketing experience preferred

The annual salary range for this position is $85,000-90,000. The actual salary will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is also eligible for additional quarterly bonus compensation through one of Skai’s highly attractive incentive plans, full details will be provided during the recruitment process.

Equal Opportunity Employer

Skai is an Equal Opportunity Employer. At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans. Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions, or any other protected status. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

Skai is an E-Verify employer.