Overview

Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

The American Heart Association is seeking a talented, growth-focused Marketing Manager to help build the international quality training business. This position can be home based.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.

Responsibilities

This role, within the dynamic American Heart Association International department, helps drive sales of the resuscitation training portfolio targeting in-hospital and pre-hospital healthcare providers around the world.

The Marketing Manager is responsible for program marketing of the Association and Resuscitation Quality Improvement Partners (RQIP) Alliance Portfolio (including RQI, HeartCode, and Neonatal Resuscitation Program), as well as RQIP international markets.

The primary focus is on program launch coordination, positioning, education, sales enablement, demand generation, and customer impact success. Working cross-functionally with sales leadership, product development teams and partners, the ideal candidate has international experience, an analytical attitude, and a strong healthcare marketing background.

• Coordinate with and between the Association and RQIP to coordinate resuscitation marketing programs to achieve business goals. Works with the Association business development role for resuscitation integration within the Association marketing strategy
• Integrates in cross-functional product development team for Association resuscitation products
• Coordinate the launch and communication of new programs - This includes the go-to-market strategy, product positioning, launch execution, and coordination with all American Heart Association international regions. This will include integration in global conference calendar and travel
• Drive market campaigns and activities for the existing portfolio – Generate and nurture leads, acquire and maintain customers, to reach International Training Center (ITC) & subscriber goals for the Alliance Resuscitation portfolio for the Association international regions
• Develop marketing collateral, content, and tools - For the promotion, sales, and support of the Alliance Resuscitation portfolio into responsible regions
• Provide training and support - To the International Sales channels and ensure readiness to successfully sell
• Develop & coordinate digital marketing - Develop and deliver activities such as webinars, social media, digital advertisement, and email campaigns
• Support localization – Including materials (flyers, presentations, etc.) and repurpose content developed by RQI Partners, the Association, and other partners
• Track and measure marketing channel performance - To ensure efficiency and return on investment
• Coordinate international Communication with the Association Communications staff – To the Association ITC’s & Distributors

Qualifications

• Bachelor's Degree or equivalent work experience
  • Background Degree in relevant subject - e.g. business or marketing. Digital content management, strategy, and business development
• Five (5) – Eight (8) years of related experience
• International work experience
• Strong social skills and cultural awareness
• Marketing and communications experience
• Experience using digital Marketing and Sales platforms like HubSpot and Salesforce
• Bilingual (English and additional language(s) required)
• Ability to travel up to 10% and overnight stay

Preferred Experience:

• Background in healthcare field or hospital market
• MS Office Products - Word, Excel, PPT

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs; this position is incentive eligible based on achieving certain targets.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.This position not a match with your skills? Click here to see other opportunities.

EOE/Protected Veterans/Persons with Disabilities