Responsible for supporting the development and execution of product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: requirements definition, surgeon customer feedback, product messaging, product launch, sales force and customer engagement, and product forecasting to ensure that existing and new products meet ATEC goals and expectations. There is considerable interface with and support to Sales, Development, Finance, Supply Chain, Surgeon Education, Sales Training and other departments within the organization, as well as heavy interface with surgeon customers regarding both new product requirements and existing product support.

Essential Duties and Responsibilities

• Responsible for a portion of portfolio from the inception through obsolescence for each product.
• Assists in developing marketing strategy by studying economic indicators; outlining the product requirements for surgery; tracking changes in supply and demand; identifying surgeon customers and their current and future needs
• Assists in driving U.S. market share by developing marketing plans and programs for each product, coordinating and assisting with training
• Assists in developing sales collateral, efficient customer service processes, and short- and long-term product level forecasts to support assigned product line.
• Provides support for the design, development and implementation of products and service lines on cross-functional teams.
• Assists in identifying priorities of present and future products by determining and evaluating current and future market trends
• Develops professional and technical knowledge by attending sales training; reviewing professional publications; establishing personal networks; participating in professional societies
• Participates in marketing events such as seminars, trade shows, and convention events
• Manage an travel and promotional budget

• Able to travel between 15-40%
• Other duties as assigned