Description

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Works closely with executives across departments to:

a. Determine the organization’s overall communication priorities and advise on resources

b. Develop marcomm strategies and materials that support organization and mission objectives

c. Lead development of messaging and thought leader positioning for the organization

d. Develop, update communications plan

2. Meets regularly with development, business development, volunteer department, outreach, events, and clinical leaders to ensure marketing is integrated: 

a. Agency positioning is accurately portrayed in community-facing programs, materials, events

b. Audiences are prioritized in keeping with overall agency goals 

c. Advise on how to increase marketing impact 

d. Collaboratively plan needed promotions, materials 

3. Directs thought leader campaigns for the organization developing materials and advising on related events and outreach. 

4. Creates fundraising content including appeals, special campaigns, and annual report (digital and print).

5. Member of DEI committee to ensure that marketing department is up to date and can implement and report on DEI efforts.

6. Participates in COVID task force to share information with team and develop staff updates. 

7. Manages outside agency relationships (ad, web, videography), develops strategy and oversees content production.

8. Directs media relations: oversees PR, first media contact, media trains and preps spokespeople. 

9. Responsible for brand management. 

10. Represents Alive as needed at public and partner events. 

11. Participates in partner relationships to determine mutually beneficial promotions that increase Alive’s community goodwill and awareness. 

12. Oversees creation of agency collateral. 

13. Reviews/edits grant and award nominations. 

14. Directs the agency’s social media presence.

15. Responsible for the agency’s internal/external publications print and digital (quarterly community newsletter, quarterly internal newsletter, etc.).

16. Responsible for working with executives on internal communications, keeping staff informed of company culture and news (new products, services, agency growth and changes) as appropriate.

17. Defines key performance indicators for team. 

18. Develops presentations (as needed for NEO, Board, etc.) to educate stakeholders on messaging and campaigns. 

19. Video “producer” managing internal and outsourced productions. 

20. Prepares/implements crisis communications plan when needed. 

LEADERSHIP

21. Serves as a member of the Leadership Team including budgeting and strategic planning.

22. Serves on COVID task force and DEI committee.

23. Develops department budget as directed in collaboration with CEO and VP Finance. 

24. Collaborates with department heads on their budgets to determine marketing spend for coming year. 

OVERALL

25. Work collaboratively as a part of the leadership team for activities / issues that cross departmental supervisory lines.

26. Complete annual training in a timely manner, no later than companywide deadlines.

27. Ensure compliance with all business regulations for departments for whom direct supervision responsibilities are granted to include but not limited to:

28. Human Resource standards of practice and compliance

29. Health Insurance Portability and Accountability Act for security and privacy of protected health information and other related provisions

30. Compliance with Stark and Anti-Kickback statutes including but not limited to referral relationships

31. CMS and The Joint Commission standards as applicable to departments supervised

32. All other business regulations that govern Alive Hospice practices.

33. Provide input and/or direction to Human Resources policies and procedures and the performance appraisal and incentive programs to ensure that improper conduct is discouraged and that support of and conformity with the Compliance Program is part of any performance evaluation process for all employees.

34. Monitors staff compliance with appropriate orientation, staff development, in service education and other educational plans.

35. Participates through preparation, report writing, presentation and presence at Board and Board committee meetings at the request of the Board and/or the President/CEO.

36. Maintain, develops knowledge of evolving hospice and palliative care philosophy and practices.

37. Develops protocols for process management in conjunction with other departments as needed.

38. Other duties may also be assigned.

Supervisory Responsibilities 

Is responsible for the overall direction, coordination, and evaluation of the marketing and communications department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Supervises senior graphic designer, digital communications coordinator, ad placement agency, web agency, video production, professional photography, and other outsourced work as needed.

 CONTINUING EDUCATION 

The agency requires this position to complete 12 hours of continuing education per year covering topics that will contribute to improvements in carrying out the above responsibilities. Regulatory agencies may require some disciplines to have additional hours in order to be licensed or certified.

Requirements

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, including meeting the required competencies. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE 

Bachelor's degree (B.A.) from four-year college or university: or one or two years related experience and/or training; or equivalent combination of education and experience. Strong feature writing abilities required. Portfolio of writing samples a plus.

LANGUAGE SKILLS 

Ability to read, analyzes, and interprets business periodicals, professional journals or government regulations. Ability to write articles for publication that conform to prescribe style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

MATHEMATICAL SKILLS 

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs

REASONING ABILITY 

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

OTHER QUALIFICATIONS

Communication and Relationship Skills: Exemplifies high level of written, oral, digital and listening communication skills, 

Agency Policy and Philosophy: Communication and supports agency mission and values in all professional interactions.

Continuing Education: Seeks to improve knowledge and skills relative to performance of job and personal growth.

Quality and Performance Improvement: Participates in new and continuing programs designed to monitor and improve quality and performance relevant to the mission and philosophy of Alive Hospice, Inc.

Teamwork: Functions consistently and collaboratively as an integral part of Marketing team and other teams (committees, etc.) bringing experience and education to contribute to optimal team functions and outcomes.

Ethics: Demonstrates a high level of work, personal and professional ethics.

CERTIFICATES, LICENSES, REGISTRATIONS 

If required to drive to carry out the duties of this position: current driver's license and automobile insurance as required by Tennessee State Law.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to use of an automobile. The noise level in the work environment is usually moderate. Usually in a general office setting.

rec:mrp