220 Product Marketing Specialist Jobs in New York, NY
Advanced Systems Group is Hiring a Product Marketing Specialist Near New York, NY
ASG LLC is looking for a Product Marketing Specialist to join our dynamic team.
- Collaborate with Cross-Functional Teams and Google for Developers Web Team:
- Work closely with various internal teams, including product management, engineering, design, and content, to develop a comprehensive web content strategy for Developer Profiles.
- Engage with the Google for Developers web team to ensure alignment with their platform requirements, guidelines, and best practices.
- Facilitate brainstorming sessions and strategy meetings to gather insights, align priorities, and drive consensus on content direction and execution.
- Coordinate Development and Deployment of Campaign Creatives:
- Liaise with creative agencies, growth marketing teams, and internal stakeholders to conceptualize, design, and produce campaign creatives, including graphics, videos, landing pages, and other assets.
- Manage the end-to-end creative production process, from briefing and ideation to review and approval, ensuring deliverables are on-brand, high-quality, and aligned with campaign objectives.
- Oversee the timely deployment of campaign creatives across various marketing channels, such as email, social media, paid advertising, and web platforms, adhering to predefined schedules and launch timelines.
- Track, Document, and Communicate Key Campaign Milestones:
- Establish a robust system for tracking campaign milestones, decisions, and progress using project management tools, spreadsheets, and other documentation methods.
- Maintain detailed records of campaign activities, including timelines, budgets, resource allocations, and performance metrics, to facilitate transparency, accountability, and post-campaign analysis.
- Regularly communicate updates, insights, and learnings from campaigns to relevant stakeholders, such as leadership, cross-functional teams, and external partners, through reports, presentations, and meetings.
- Execute and Track Marketing Campaigns to Drive Adoption of Developer Profiles:
- Take ownership of executing marketing campaigns aimed at driving awareness, engagement, and adoption of Developer Profiles among target audiences.
- Develop and implement multi-channel marketing strategies leveraging email, social media, paid advertising, content marketing, and other promotional tactics to reach and resonate with developers.
- Monitor campaign performance in real-time, tracking key metrics such as impressions, clicks, conversions, and ROI, and make data-driven adjustments to optimize campaign effectiveness and drive desired outcomes.
- Strategize and Implement Initiatives to Increase Engagement and Usage:
- Conduct in-depth analysis of user behavior, preferences, and feedback to identify opportunities for enhancing engagement and usage of Developer Profiles.
- Collaborate with product management and engineering teams to implement product enhancements, feature updates, and usability improvements based on user insights and market trends.
- Develop and execute targeted engagement initiatives, such as webinars, tutorials, developer meetups, and community forums, to foster a vibrant and active ecosystem around Developer Profiles.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field is preferred. However, equivalent practical experience will also be considered.
- Proven track record of at least 3-5 years in a marketing role, with a focus on campaign development, deployment, and performance tracking.
- Experience in technology or software marketing, particularly within the developer community, is highly desirable.
- Familiarity with digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, and social media management tools.
- Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions to optimize campaign performance.
- Prior experience collaborating with cross-functional teams, agencies, and external partners to execute marketing campaigns effectively.
- Proficiency in project management tools and methodologies to manage campaign timelines, resources, and deliverables effectively.
- Strong project management skills, with the ability to effectively coordinate and drive cross-functional initiatives.
- Excellent written and verbal communication skills, with the capacity to convey complex ideas clearly and concisely.
Job Summary
Full Time
Wholesale
$78k-105k (estimate)
04/14/2024
06/13/2024
asiowa.com
CEDAR FALLS, IA
50 - 100
1956
Private
BETTY ERHARDT
$10M - $50M
Wholesale
Related Companies
About Advanced Systems Group
Advanced Systems is a provider of document management, business phone systems and production print services.
The job skills required for Product Marketing Specialist include Digital Marketing, Initiative, Advertising, Project Management, Marketing Communications, Leadership, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Product Marketing Specialist positions, which can be used as a reference in future career path planning. As a Product Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Specialist. You can explore the career advancement for a Product Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Product Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Product Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Product Marketing Specialist job description and responsibilities
A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.
03/22/2022: New Britain, CT
Their job duties typically include doing research and figuring out what sells.
03/30/2022: Ventura, CA
During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.
04/28/2022: Nassau, NY
A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.
04/07/2022: Lincoln, NE
They work with marketing teams at companies to achieve success through more awareness about what they offer.
02/15/2022: Tulsa, OK
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Product Marketing Specialist jobs
A product manager has ultimate responsibility for the product.
04/12/2022: Wichita, KS
A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.
02/28/2022: Eugene, OR
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
02/19/2022: Nassau, NY
Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.
05/03/2022: Phoenix, AZ
Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.
04/21/2022: Pine Bluff, AR
Step 3: View the best colleges and universities for Product Marketing Specialist.
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