Purpose: Support the development and management of the Sportswear brand communications strategy and plan based on the Global and US brand direction set by the Director and Senior Communications Manager and execute plans across all cross functional and relevant commercial teams.

Key Accountabilities:

• Point person for category alignment with Business Units and channels, maintaining an in-depth knowledge of and contributing to business goals and positioning strategy
• Maintain an in-depth understanding of the target consumer and surrounding culture to ensure relevant consumer insights fuel all marketing elements
• Partner with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market
• Drive overall integrated Comms plan for key concepts and category initiatives, including Newsroom, Partner Publishing, Retail, Events, Product, Sports Marketing, DTC, Digital and Trade Marketing in the development and implementation of campaign strategies and executional plans
• Manage internal and external design / agency partners to extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
• Drive implementation of seeding plans in coordination with Partner Publishing, Newsroom, Culture Marketing and SPOMA
• Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements
• Manage the category brand budgets and influence the direction of co-op budgets behind related initiatives

Knowledge Skills and Abilities:

• Passion for sports
• Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus
• Strong understanding of how all the elements in the marketing mix affect consumer motivation
• Experience developing innovative strategies and strong creative instincts
• Strong customer-facing abilities; ability to partner and influence
• Ability to lead and mobilize a cross-functional team without direct management responsibilities
• Strong project management and planning skills
• Strong presentation skills and extensive experience in building PowerPoint presentations

• Understanding of commercial industry and related retail channels a plus

Qualifications:

• BA in marketing, advertising or related field required.
• Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency
• Equivalent combination of education and/or experience may be substituted for degree