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Product Marketing Specialist
ABB Cary, NC
$66k-89k (estimate)
Full Time | Wholesale 1 Month Ago
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ABB is Hiring a Product Marketing Specialist Near Cary, NC

Product Marketing SpecialistTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ , abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Working within the Electrification, Smart Buildings in US, you will be responsible for implementing product marketing strategies in line with global product strategy.As Product Marketing Specialist, you will be responsible for utilizing your skills and capabilities to design, develop and implement the product marketing, positioning and go-to market strategy for our low voltage molded case circuit breakers product lines. You will be accountable for the ownership of the respective product portfolio for all marketing and business development activities in the United States. You will also lead the communication and messaging of our product value propositions in alignment with ABB's global product marketing strategy and as well help coordinate other functional areas of the business as necessary to achieve the expected Key Performance Indicators (KPI) for the product lines in scope.

This is a position with global grade

14

Your responsibilities

  • Create, plan and ensure the effective implementation of the United States go to market product marketing strategy including definition and communication of product value propositions and product positioning
  • Ensure achievement of product marketing targets and budgets through regular oversight, definition and implementation of growth and improvement plans
  • Develop and implement annual marketing plans in conjunction with United States customer experience, communication teams and business units and product groups. Prepare business plans focused on business development for the low voltage distribution and protection market
  • Oversee sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales teams
  • Drive sales efficiency by ensuring appropriate product and application knowledge technical and commercial for each Sales team
  • Ensure know how sharing and cross collaboration. Coordinate with cross functional and cross division product marketing, sales team members and operations team to define appropriate forecasts and inventory positioning
  • Collect, evaluate and share customer research, market conditions and competitive data with a focus on industrial users, contractors and distributors
  • Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance and drive new products and feature development based on local market needs and trends
  • Lead and manage commercialization efforts of multiple programs including voice of customer (VOC), product launches and segment marketing
  • Product portfolio management such as pricing strategy, inventory strategy, Key Performance Indicator (KPI) reporting, local market offering, product gap analysis and business cases, sales and promotion tools, internal and external trainings and strong technical presence
Your background

  • Require Bachelor's Degree in Engineering (Electrical Engineering preferred)
  • Minimum 5 years of experience in Sales, Product Management or Product Marketing Management in a related electrical products and application industry preferred
  • Experience working in Portfolio management and marketing skills
  • Customer experience success
  • Understanding of power distribution, electrical control systems and applications associated with their product lines
  • Proficient with MS Office required
  • This position requires 25-30% travel
  • Candidates must already have a work authorization that would permit them to work for ABB in the US
Benefits
  • Retirement plan
  • Life insurance
  • Disability insurance
  • Healthcare plan
  • Wellbeing program
More about us

ABB Smart Buildings digitally transforms commercial, industrial and residential buildings for the highest comfort, efficiency, safety and security - enhancing quality of life in buildings of the future through safe, smart and sustainable electrification solutions, services and products.We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.Equal Employment Opportunity and Affirmative Action at ABBABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdfhttps://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_ English_formattedESQA508c.pdfAs an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. #Li-HybridmyBenefitsABB.com

Equal Employment Opportunity and Affirmative Action at ABB Inc.
ABB Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.
All qualified applicants will receive consideration for employment without regard to their sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following websites:
http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

Job Summary

JOB TYPE

Full Time

INDUSTRY

Wholesale

SALARY

$66k-89k (estimate)

POST DATE

05/19/2023

EXPIRATION DATE

07/20/2024

WEBSITE

new.abb.com

HEADQUARTERS

NORTH BRUNSWICK, NJ

SIZE

15,000 - 50,000

FOUNDED

1967

TYPE

Public

CEO

CHUCK NODDIN

REVENUE

$1B - $3B

INDUSTRY

Wholesale

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The job skills required for Product Marketing Specialist include Product Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Product Marketing Specialist positions, which can be used as a reference in future career path planning. As a Product Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Specialist. You can explore the career advancement for a Product Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Product Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Product Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Product Marketing Specialist job description and responsibilities

A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.

03/22/2022: New Britain, CT

Their job duties typically include doing research and figuring out what sells.

03/30/2022: Ventura, CA

During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.

04/28/2022: Nassau, NY

A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.

04/07/2022: Lincoln, NE

They work with marketing teams at companies to achieve success through more awareness about what they offer.

02/15/2022: Tulsa, OK

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Product Marketing Specialist jobs

A product manager has ultimate responsibility for the product.

04/12/2022: Wichita, KS

A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.

02/28/2022: Eugene, OR

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

02/19/2022: Nassau, NY

Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.

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Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.

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Step 3: View the best colleges and universities for Product Marketing Specialist.

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