We are the world's largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have a global impact.
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Advancing Knowledge and Learning
ABOUT THE ROLE
OUP is a mission led organization delivering excellence in education around the globe through publishing. We aim to support a variety of ways for institutions, including libraries, to provide access to OUP content to make it accessible globally. The Marketing Assistant, Americas Library Marketing is an entry level role that will work with a collaborative team to promote our journals and online products to libraries through various multi-channel digital marketing campaigns. The role will also assist to create digital and print collateral for the over 20 library conferences in the Americas which OUP participates in each year and help with new product launches to support the Americas Institutional Sales team. Every day is different in this role, with a broad range of tasks to do each day. This role is perfect for someone collaborative, adaptable, able to thrive in a fast paced environment, interested in publishing and libraries, and someone who enjoys succinctly sharing information and finding creative ways to do so. This role is hybrid out of our Cary, NC office. Expected travel is one conference a year to start, with the potential for more conference travel as the role or business needs evolve.
Key Responsibilities include:
•Understand the library marketing strategy and wider divisional marketing strategic context, and how the regional marketing strategy aligns with this
•Use available analytics to inform and measure success of marketing activity, and constantly strive to improve results in support of team and tower strategy
•Work closely with the Americas library marketing team and Americas library sales team in order to understand sales priorities, major campaigns, offers & initiatives
•Work with the global library marketing team in order to convey and facilitate understanding of how regional goals and market factors feed into the global strategy
•Assist and support with the development of annual and quarterly Americas library marketing campaigns aligned with sales campaigns & priorities to grow revenue and retain existing business in the Americas.
•Assist and support campaign work with the Product & Faculty marketing team to deploy targeted faculty and library marketing effectively in the region
•Assist with communicating and validating plans with library marketing and Americas sales teams; communicate results and learning points in order to demonstrate development
•Support and assist successful regional campaign implementation including:
o Events/Conferences
o Awareness
o Lead Generation
o Consortia and agent support
o Post-sale communications and support
•Utilize tactics including digital advertising, email, social, content, events, and others
•Communicate with third party vendors to book digital ads, emails, and other advertising opportunities in support of regional campaigns
•Assist with adapting campaigns as appropriate to meet regional needs
•Facilitate regional sales enablement through RepQuestions inbox support and other regional sales communications
•When needed and when capacity allows (in agreement with your manager), assist other team members with product marketing or library marketing activity
ABOUT YOU

• Ability to work in a fast-paced, detail-oriented environment to deliver marketing campaigns to a high standard
• Excellent organizational and time management skills
• Strong written and verbal communication skills
• Good collaborative skills, including the ability to make connections and build relationships within and outside of marketing
• Ability to navigate change and uncertainty
• Ability to travel to conferences and events both domestically and internationally as needed
• Understanding of Spanish and/or Portuguese desirable
• Marketing experience, including implementing marketing activities desirable
• Experience of academic publishing and/or understanding of the institutional research landscape desirable

BENEFITS
We care about work/life balance at OUP. We offer 15 days of vacation time that rises with service, 8 sick days, plus floating holidays, personal days, company holidays, and a 35-hour working week. We are open to discussing flexibility in respect of working hours and the use of technology to support regular remote working, dependent on role. We also have a great variety of active employee networks and societies.
We care for you and your dependents by offering health, dental, and vision insurance plans to our full-time employees. Each plan has multiple levels of coverage to fit your needs and has a high level of contribution made by OUP. In addition, we offer Employee Assistant Programs for all full-time employees, regardless of whether you elect in health insurance. We also offer life insurance and disability insurance.
We help make your money go further by providing a non-elective contribution on your behalf to your retirement plan of 7% of your salary and a matching contribution to the retirement plan of 50% on the first 6% of employee contributions on based earnings.
Position Location: This role can be hybrid based out of Cary, NC (2 days a week in office).
GJC Level: S2 (for internal purposes only)
Salary: $32,500 - $46,500 dependent on skills and experience
We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)