Summary:

• The main function of a communications Specialist is to represent the company to the public.
• A typical communications specialist will serve as the public face.
• The candidate will work on the introduction of new machines and their marketing and promotions in the form of video, and social media content, engage with an influencer for promotions, and work with local distributors or dealers, to help them provide marketing materials for their local events.

Responsibilities:

• Responsible for ensuring timely, creative, and accurate dissemination of news, multimedia content, and information.
• Create content for a variety of platforms including social media; ensure quality accuracy and effective reporting that aligns with the corporate message.
• Decide which content and news presentations are of priority for reporting and building a proper platform for its deliverance.
• Assisting in the writing, editing, and presentation of corporate communications for both internal and external presentations.

Skills:

• Bachelor’s degree in communications, public relations, or applicable field of study.
• Skilled writer, previously having published content on a corporate scale preferred.
• Proficient in computer software programs such as Microsoft Office and Adobe Acrobat.
• 5-7 years of experience.

Position’s Contributions to Work Group:

• The Skid Steer Loader and Compact Track Loader team has launched the new product 255 and 265 Compact Track Loaders, which will be followed by additional models in 2024.
• This role is intended to provide support for Product and Application Training through A/V support, machine preparation, and demonstration, grounds/field/props preparation as well as support the creation of Go to Market content including social media monitoring, video/photo shoot support, and general support preparing to go to market collateral (marketing bulletins, specialty promotions, dealer specific support).
• We need to accelerate the completion of our tasks for the most successful launch.
• This role will be measured in publications produced, enhancements to our training programs, and a to-be-determined metric on social media interaction.

Typical task breakdown:

• Support set up of Product and Application training through machine movement, participate in machine demonstrations and prepare machines for the next demonstrations
• Working with our marketing team to gather specifications, and value stories into publication layouts
• Using social media dashboards and investigating videos (YouTube, TikTok, Instagram, Facebook, to identify candidates for the team to engage for promotional purposes.

Interaction with team:

• Daily interaction with the team to learn, many outdoor tasks are completed better with partnerships. After publications are scoped and approved, the candidate would create publication outlines for a marketing company to finish. Also, monitor social media to identify new opportunities for promotion or mitigate negative promotion.

Work environment:

• A:33% outdoors operating and supporting the operation of equipment, B: 33% meeting and collaborating/following up on Go to Market tasks, 33% creating content based on A and B.

Education & Experience Required:

• Bachelor's or Associate’s degree in Marketing, business, or education.
• Each of these degrees supports selling, promotion, or business management.
• We would expect the candidate to be willing and able to learn the areas missing (marketing, teaching, or machine operation/construction)
• 5-7 years of experience

Technical Skills

(Required)

• English (good speaker/writer).
• Project Management (ability to see an overall goal, break it down into smaller tasks, and collaborate with vendors and team members to accomplish.
• Microsoft Office (PowerPoint, Word, Excel, Outlook, Planner, SharePoint).
• Basic A/V equipment operation.

(Desired)

• Adobe Creative Services (InDesign, Illustrator, Photoshop, After Effects)
• Machine operation experience (can be taught)

Soft Skills

(Required)

• Customer Service/Loyalty (helping customers internally/externally facilitate more machine sales and goodwill towards more sales, Adaptability (situations/better ideas lead to change and better solution), Initiative ability to work independently through understanding the assignment and working alone to complete portions of the project, report back or collaborate with the team and driving the tasks to conclusion.
• Communication – the ability to ask/receive questions on work development to support training, social media initiatives, and marketing collateral creation.
• The ability to speak/write to communicate the value story (copyright) Positive attitude – the ability to see through adversity and press towards the best solution position.
• Emotional Intelligence – the awareness and journey to consider others, in saying/doing things the right way to the right person at the right time.
• Humility – willing to learn how we currently do things and support our efforts.
• We are willing to learn as well and make changes for the best solution.

(Desired)

• Hunger – to become as passionate for our product as we are (and we likewise want to give a great experience to prepare the candidate for his/her next career step.
• Get Stuff Done – we have a lot to do, and we are looking for someone who will “roll up arm sleeves, and get it done, one step at a time.

Job Types: Full-time, Contract

Salary: $21.31 - $35.66 per hour

Expected hours: 40 per week

Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Preferred)
• Content development: 5 years (Preferred)
• Content management: 5 years (Preferred)
• Social media management: 5 years (Preferred)
• Social media marketing: 5 years (Preferred)
• Public relations: 5 years (Preferred)
• Adobe Acrobat: 3 years (Preferred)
• Microsoft Office: 6 years (Preferred)

Ability to Commute:

• Cary, NC 27511 (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person