About UsCornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The building products we manufacture are the cornerstone of the communities where people live, work and play -from homes to hospitals, grade schools to grocery stores, manufacturing facilities to municipal buildings and beyond.Through the core values and consistent behaviors and mindsets embraced by our employees, we have built a culture dedicated to understanding our customers' needs and what matters most to their success. We know that it's our people that make the difference and we are deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.Job descriptionAs the Brand Marketing Specialist, you will play a crucial role in executing our brand strategy and ensuring the success of our marketing initiatives across multiple brands. You will report directly to the Vice President of Corporate & Digital Marketing and work closely with cross-functional teams to drive brand activations and new marketing campaigns. This position will have the opportunity to shape brand perception, drive customer engagement, and contribute to organizational growth. This role requires a creative thinker with an understanding of market trends, consumer behavior, and a passion for building and strengthening brand identities.This is a hybrid role, out of our Cary, NC office.DUTIES & RESPONSIBILITIESBrand Strategy Support:Collaborate with cross-functional teams to help define and refine the brand's positioning, values, and messagingSupport market research efforts to identify opportunities, trends, and consumer preferences that can inform brand strategyCampaign Planning and Execution:Develop and execute marketing campaigns to promote the brand across various channels, including digital, social media, traditional media, and eventsCoordinate media buyingContent Creation and Management:Generate high-quality and engaging content, including copywriting, visuals, and multimedia elementsMaintain brand consistency across all communication channels and ensure content adheres to brand guidelinesBrand Reputation Management:Partner with business and digital marketers to garner positive word of mouth and brand perception through brand and product reviewsDevelop and implement brand reputation management plans to increase brand awareness, engagement, and community buildingCollaboration and Relationship Building:Work closely with internal teams, including product development, sales, and customer service, to align brand initiatives with overall business goalsEstablish and maintain relationships with external partners, influencers, and stakeholders to enhance brand visibilityPerformance Analysis and Reporting:Monitor and analyze the performance of marketing campaigns, using key performance indicators (KPIs) to evaluate effectivenessProvide regular reports and insights to leadership, making data-driven recommendations for continuous improvementQualificationsBachelor's degree in Marketing, Business, Communications, or related fieldProven experience (3 years) in brand marketing or a related roleStrong understanding of market trends, consumer behavior, and competitive landscapesExcellent communication, interpersonal, and presentation skillsProficiency in using marketing tools, analytics, and digital platformsCreative thinking and problem-solving abilitiesStrong organizational skills and attention to detail to effectively manage multiple projects and deadlinesDemonstrated ability to work in a matrixed organization and collaborate with cross-functional teamsAdditional informationWhy work for Cornerstone Building Brands?Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.*Full-time is defined as regularly working 30 hours per week. **Union programs may vary depending on the collective bargaining agreement.All your information will be kept confidential according to EEO guidelines.Videos To WatchJob locationCornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. You can find the Equal Employment Opportunity Poster here . You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here . If you'd like to view a copy of the company's affirmative action plan or policy statement, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com . If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com . This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.California Consumer Privacy Act (CCPA) of 2018Notice of Recruitment FraudWe have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.#J-18808-Ljbffr

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