Job Description The Washington Post is looking for a highly-motivated Digital Marketing Specialist (Print) with a proven track record of developing successful offline marketing campaigns to grow awareness of Washington Post subscription products. The specialist will be expected to manage non-digital advertising campaigns (e.g. OOH, direct mail, affiliate relationships), optimize for performance and partner with internal teams to drive measurable results. The role requires a strong understanding of traditional advertising platforms and their paid/organic capabilities; the ability to juggle multiple projects and priorities; strong attention to detail and the flexibility and creativity to work with a fast-paced, collaborative team. The right candidate will be working closely with many roles within the company, reporting directly to the Head of Paid Growth. Responsibilities include: Develop and implement marketing campaigns for Washington Post subscriptions Create and track non-digital campaigns across programmatic channels to increase awareness and drive traffic to product pages Design and implement A/B test plans used to evaluate creative and drives our understanding of audience response and value Prepare and deliver campaign performance reports for internal stakeholders. Adhere to fast-paced team deadlines Develop marketing best practices and leverage campaign performance data and industry insights to create strategic marketing decisions Requirements include: 1-3 years experience working in print marketing, OOH advertising or similar. Proven track record of building successful marketing campaigns across print, digital and social platforms The ability to work collaboratively, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment A passion for and understanding of news, the Washington Post brand, our readers and potential subscribers. Additional Qualifications A bachelor’s degree in marketing, mass communications or a related discipline. Strong media, marketing, agency, client management or project management background (3 years) Strong writing, copyediting and research ability Advanced skill level of Microsoft Office including Excel and PowerPoint, social media ad managers Experience working with demand-side ad platforms like MediaMath and The TradeDesk. #LI-Hybrid The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed. The innovation doesn’t end in the Newsroom – dozens of teams power The Washington Post. We are now hiring the next innovator – how will you Impact Tomorrow? #washpostlife