Job Summary:

The eCommerce Marketing Manager will provide leadership and direction in planning, developing, and maintaining the 100% eCommerce environment. This role is responsible for front-end eCommerce website, DTC revenue, and alignment with brand marketing. This is a supervisory position responsible for management of e-Commerce team. The ideal candidate will have the ability to manage multiple projects, improve upon customer service processes, and support a fast-paced business environment. We are looking for a mutli-faceted individual, who can provide strategic direction related to eCommerce as well as perform hands-on work in the day to day.

Duties/Responsibilities:

• Oversee the eCommerce business with revenue accountability.
• Manage the eCommerce and Customer Service team
• Partner with cross-functional teams to build and manage the 100% digital business, paid marketing and content strategy and related calendars
• Work with marketing and in-house creative teams to develop assets for campaigns that align with brand objectives and ensure all visual and copy are concise, tell a compelling brand story and drive engagement with targeted audiences
• Manage all email strategy and programs from initiation (marketing, triggers, transactional) to execution
• Manage consumer loyalty activities, reviews, continual test new media types and channels based on industry trends
• Monitor and track click rates and other digital marketing metrics
• Manage milestones and deadlines for multiple simultaneous projects, while keeping stakeholders up to date with progress and decisions
• Manage content upload and brief creative for changes and needs for the website.
• Align on brand go-to-market plans and develop the seasonal digital GTM calendar.
• Complete a detailed monthly recap for department heads.
• Create digital brand strategy for eCommerce promotional offers, such as Black Friday, Cyber Monday, and other holidays.
• Set and manage service level agreements.

Required Skills/Abilities:

• Shopify Plus experience
• Netsuite Experience
• Experience in digital marketing and eCommerce metrics and KPI’s
• Digital customer service
• Product merchandising
• Solid knowledge of website and marketing analytics tools such as Google Analytics
• Google suite of applications
• Go to market planning and execution
• Minimum 5 years digital marketing and e-commerce experience required.
• College degree in related coursework.
• COVID-19 Vaccine required

Physical Demands:

Remaining in a stationary position, often standing or sitting for prolonged periods, moving about to accomplish tasks or moving from one worksite to another, Adjusting or moving objects up to 50 pounds in all directions.

Travel Required: No

• Fully paid health insurance for employees including Medical, Dental, Vision, LTD, and Life insurance
• 401K with 4% Company match
• Ergonomic workstations
• Free workouts led by personal trainer (5 available sessions per week)
• $200 product allowance twice per year when spring and fall lines are released
• 60% employee discount year-round
• Casual work environment

Hybrid Role: 4 days in the office and 1 remote day.

Pay Range: $80,000 to $120,000 USD annually. This position is classified as an exempt position and not eligible for overtime.

Please note: The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, and certifications or other professional licenses held.