Develop and implement strategic marketing and referral initiatives. Fosters a professional relationship with physician offices, Hospitals, and Outpatient clinics within the community. Identify and oversee the development of the community relations programs necessary to meet the key mental health and substance abuse treatment needs. Acts as a liaison with internal and external referral resources. Provide market feedback to leadership regarding competitive offerings and community needs.

Position Qualifications:

Bachelor’s degree required in Advertising, Business or related field preferred , Masters degree preferred.

Experience developing marketing plans

Marketing/sales skill expertise, preferred.

Behavioral Healthcare experience, preferred.

Key Responsibilities / Job Accountabilities:

• This business Deveolpment liaison will be required to travel 90% of the time which will involve traveling to multiple locations a day and covering a territory in multiple Counties across Ohio, and into PA.
• Committed to working within a growth-oriented company to accomplish driven results.
• Take ownership of the management of the sales and marketing functions of the business.
• Drive increased revenue and profit to achieve the Company`s ambitious growth.
• Planning and coordinating the implementation of business plans and objectives into new markets.
• Implements the recommendations of the strategic marketing plan.
• Performs market research and analysis.
• Evaluates operational issues to determine how competitive and current with the latest trends in the healthcare industry and within the community.
• Develops brochures electronic media/websites and/or other print, including electronic ads to market services.
• Performs public speaking to outside agencies, local hospitals, and all referral sources.
• Responsible to involvement in community events and education.
• Develops and maintains marketing budget.
• The Business Development liaison will be responsible for building relationships in the communities with key steak holders whose patient base utilizes or has the protentional to utilize our IP/OP services. Relationship building incudes but is not limited to:
  • Frequent in person calls
  • Setting up educations, luncheons, tours, and meetings
  • Email communications and updates.
  • Making and responding to telephone calls.
• The Business Development liaison will be responsible for assisting with issues/concerns brought forth by external stake holds and working to resolve them. This may include traveling to their sight, contacting them by phone/email, and working with internal departments to resolve everything to a satisfactory conclusion.
• The Business Development liaison will always represent themselves with the highest level of professionalism and customer service approach as the main representation of GBH in the community.
• The Business Development liaison is responsible for representing GBH’s partnership and involvement in the community including but not limited to:
  • Involvement in community coalitions
  • Involvement in community events, representing GBH with a table including collateral on our services.
  • Involvement with local MH and Addiction Boards, the Area Agency on Aging, and any other County or City Agencies who align with our mission to support MH and Addiction Treatment in the community.
• Business Development liaison will be required to be accessible to internal/external stake holds by phone and email M-F business hours at a minimum.
• The Business Development liaison will be efficient with basic computer programs including but not limited to Word, Excel and Outlook. The HL will be trained on hospital computer systems and will be required to enter any documentation in a timely fashion.
• The Business Development liaison must possess excellent written and verbal communication skills.
• The Business Development liaison must be comfortable with public speaking.
• The Business Development liaison will be responsible for assisting with Business Development Growth Plans and generating new business based on quarterly goals.
• The Business Development liaison will be responsible for being aware of the current hospital census and generating community referrals to meet minimum census requirements.
• The Business Development liaison will be responsible for being aware of Outpatient census and generating community referrals to meet minimum census requirements.
• The Business Development liaison will be responsible for completing any other duties as assigned by BD Manager, or any other GBH Leadership.
• Business Development liaison will be expected to work some occasional weekend hours and evening hours as required.

Additional Skills / Qualifications:

• Ambitious and enthusiastic individual who is self-motivated and determined to exceed budgeted census.
• Ability to project a professional image.
• Working knowledge of computer and software applications used in job functions.
• Strong organizational, prioritizing, and analytical skills.

CERTIFICATES, LICENSURES, REGISTRATIONS:

RN, LPN, LSW, LISW or LISW-S or Degree in Advertising, Business or related field

ATTENDANCE:

The BDL is required to work a 40-hour week and be available and active in the community, available by phone, and available by email during normal business hours. Must have some flexibility in scheduling and be willing to work some weekends, evening hours as required. Holiday hours may be required with paid holiday time being taken on a flex day other than the actual holiday.

LANGUAGE SKILLS:

English is the primary language of the facility. Ability to read and write, communicate clearly with coworkers and customers and to respond to appropriate questions regarding work process or work product.

MATHEMATICAL SKILLS:

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals as appropriate to the position.

REASONING ABILITY:

Ability to apply common sense understanding to carry out instruction furnished in written, oral and/or diagram form. Ability to define and solve problems and collect data.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES :

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Ability to identify and implement components of the administrative process. Identify learning needs and teach patients and families. Ability to communicate and collaborate with a variety of teams and individuals. Working knowledge and ability to apply professional standards of practice in job situations.

BENEFITS:

Medical 

Dental

vision

401 (k)

No cost life insurance 

generous PTO and holiday package