What You’ll Do

Tekmetric is looking for a marketing manager to join the demand generation team. As a demand generation marketing manager, you'll drive Tekmetric's brand awareness, engagement, and customer acquisition efforts through the orchestration and execution of integrated marketing campaigns across various channels. Reporting into the Director of Demand Generation, you'll collaborate closely with cross-functional teams to ensure the seamless execution of campaigns, track key performance indicators, and iterate on strategies to achieve marketing objectives.

• Develop and execute integrated marketing plans in collaboration with demand generation, sales, and other stakeholders, aligning with company growth objectives and new customer acquisition goals.
• Plan and implement multi-touch, multi-channel campaigns across all stages of the buyer’s journey, leveraging channels such as webinars, events, email, social media, SEM, display advertising, re-targeting, and content syndication.
• Monitor campaign performance metrics, such as MQLs and SQLs, and lead flow to ensure lead volume and funnel efficiencies meet sales pipeline goals.
• Utilize data insights to develop conversion optimization strategies that drive pre-qualified opportunities through to sales-qualified opportunities and closed-won deals.
• Apply an experimentation mindset to continuously test, learn, and optimize campaign performance for improved ROI.
• Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis.
• Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives.
• Provide overviews, outreach sequences, or other documentation to inform and support Sales and Sales Development teams in their outreach efforts.
• Utilize data insights to optimize campaigns, improve ROI, and make data-driven decisions. Report on campaign performance to stakeholders regularly.
• Collaborate with internal teams, including sales, product marketing, and design, to align campaign strategies with overall business objectives and ensure seamless execution.

What You'll Bring:

• Minimum 5 years of marketing experience with a focus on demand generation.
• Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement.
• Deep understanding of the demand waterfall and conversion optimization strategies.
• Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively.
• Strong cross-functional team/project management, interpersonal, and influencing skills.
• Experience using HubSpot for campaign management.
• Experience in creating brand messaging to align with assets and campaigns.