What does a Marketing Data Analyst- Lead Generation Do?
The Marketing Data Analyst- Lead Generation develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Being a Marketing Data Analyst- Lead Generation ensures that the database is updated and maintained in a timely fashion. Runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. In addition, Marketing Data Analyst- Lead Generation requires a bachel ...or's degree. Typically reports to a manager. Being a Marketing Data Analyst- Lead Generation gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Working as a Marketing Data Analyst- Lead Generation typically requires 2 to 4 years of related experience.More Show Less
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