We are seeking a highly motivated and experienced Product Marketing Manager to join our team. As Product Marketing Manager at Take Command, you will play a crucial role in developing and executing marketing strategies and initiatives for our new benefits platform. You will collaborate with cross-functional teams to ensure the successful launch and promotion of our products, driving awareness, adoption, and customer satisfaction.

Responsibilities

• Create engaging and persuasive marketing content including, but not limited to, product collateral, blog posts, social media content, and email campaigns.
• Write effective email communications and create & manage campaigns in CRM platform.
• Develop clear and compelling product messaging that differentiates Take Command in the market.
• Develop sales enablement materials, such as presentations, case studies, and competitive analyses.
• Work closely with the sales team to provide them with the necessary tools, resources, and training to effectively sell our products.
• Collaborate in executing go-to-market plans for new product launches, working closely with product management, sales, and customer success teams.
• Conduct market research to stay informed about industry trends, competitor offerings, and customer needs.
• Use market insights to help inform product development and marketing strategies.
• Establish key performance indicators (KPIs) and regularly analyze and report on the performance of marketing campaigns.
• Collaborate with the product team to understand product features, benefits, and unique value propositions.
• Define target audiences and customer segments, tailoring marketing strategies accordingly.

Skills & Requirements

• 3 years of product marketing experience, with a proven track record of success translating complex functionality into compelling language and material that is persuasive and easy to understand.
• Creative & content development capabilities. Experience in drafting and developing sales and marketing collateral.
• Excellent writing and editing skills.
• Experience working cross-functionally with business development, sales, customer success, and product management teams.
• Experience with marketing automation & CRM software (HubSpot) preferred.
• Presentation skills and experience - comfortable interacting with stakeholders at different levels (clients, leadership team, technical team members, etc.).

Compensation: $115,000 - $125,000 plus a potential 5% bonus