About Tropicana Brands Group

The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two worlds: one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial, agile mindset.

With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise.

The company’s focused on the vision to quench the world's thirst for more delight and nourishment, while continuing to build upon the many important diversity, sustainability, local community and philanthropic activities that our people and brands have historically supported.

Key Responsibilities:

Tropicana Brands Group is looking for a highly qualified Media & RGM Analytics Manager to support the Integrated Insights & Analytics Center of Excellence ensure the company’s goals and initiatives are met.

This position drives more real-time, independent, and objective measurement of TBG’s marketing and RGM initiatives. This role will build out more dynamic tools to influence decisions across the US and Canada business, taking advantage of agency and internal capabilities to transform our ability to manage and deploy brand building dollars on a more agile basis. As such it is an essential part of realizing TBG’s vision of growth. The Manager will embrace, champion and drive TBG’s Culture of “Grit, Grow, Go” – always in service of driving the business and unlocking growth.

Tropicana is looking for a critical thinker with exceptional communication, influencing and relationship management skills who thrives in a fast-paced environment.

Additional Responsibilities:

• Supporting the Portfolio Strategy team in the generation of analytics to advise GMs and brand managers on their comprehensive RGM strategy. These include brand and competitive price curves, brand and competitive price/promo candlesticks, promo ROIs, package-level investment rates, working: nonworking trade rates, occasion penetration, investment trends over time, price realization vs. Food CPI and competition, and retailer/supplier profit pool analytics at the core package, brand, and channel level

• Supporting Marketing Services team in the generation of analytics to advise GMs and brand managers on their comprehensive media strategy. This includes identifying best-in-class tools to build or buy, determining media performance metrics, and assessing agency media performance tracking

• Developing pathways for new AI-enabled tools, including more integrated perspectives on brand building investment optimization at granular levels, extending beyond media to incorporate things like trade
• Tackle ambiguous problems to determine and prioritize business strategies
• Demonstrated ability to implement short and long term strategies to support organizational operation and transformation
• Lead, influence, and collaborate across functions to drive results through formal and informal channels

Requirements:

• Bachelor’s degree in Business Analytics, Statistics or Marketing Research; MBA Preferred
• Minimum 7 years of experience in increasing levels of advanced analytics in media and/or revenue growth management.
• CPG background or outside research firm with CPG clients required; preference for ‘Fortune 500’
• Proficiency in excel and have excellent analytic skills with attention to detail.
• Ability to standup dashboards and “rough and ready” tools with use.
• Familiarity with syndicated sources and broad network of agencies capable of providing proprietary research; experience standardizing and automating reporting,
• Skillset:
  • Grit – find a way, roll-up your sleeves to get things done
  • Grow – have a relentless drive for impact, distill data into insights into action, “so what” and “now what”
  • Go – move with a sense of urgency, managing multiple projects with tight timelines
• Legally authorized to work in the country to which you are applying without requiring sponsorship or additional work permits now or in the future

Benefits Overview:

TBG is pleased to offer you a comprehensive benefits package which includes medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.

TBG offers a 401(k) plan administered through Fidelity which allows you to contribute pre- or post-tax dollars and invest as you choose to save for retirement. TBG makes employer matching contributions to your 401(k) account and will contribute 100% of the first 3% and an additional 50% of the next 2% for a total of a 4% company contribution.