SUMMARY

The SVP/Head of Marketing will have ownership of creating and executing MasterControl's
marketing strategy and leading our marketing team. This role will be responsible for modernizing
MasterControl's Marketing Organization and working directly with Sales Leadership to operate as
"one Growth Team".

The job will include planning and executing a wide variety of marketing campaigns to build
enthusiasm about MasterControl solutions within our target audience, help position
MasterControl as a thought leader, and further grow the sales pipeline (new and expansion sales).
Qualified candidates will need a strong background in demand generation, Account-Based-
Marketing and a focus on positive returns for Marketing spend. This role will report directly to the
CRO

RESPONSIBILITIES

• Strategic Leadership: Develop and execute Marketing strategies aligned with business
  objectives, focusing on full-funnel demand generation, customer acquisition & expansion,
  and retention for Master Control's global business.
• Team Management: Lead, mentor, develop, and manage a diverse team, fostering a
  collaborative environment to drive innovation and productivity across all key functions of a
  high-performing marketing team. Develop leaders to extend leadership reach and impact.
  Attract and hire top talent as needed.
• Modernization of Marketing: Evaluate, recommend, and implement modern Marketing
  tools, technologies, and tactics to enhance Marketing effectiveness.
  ABM/ABX Implementation: Execute Account-Based Marketing to personalize engagement
  and drive revenue growth.
• Cross-functional Collaboration: Collaborate closely with sales, product, customer support,
  and other cross-functional teams to ensure alignment in Marketing efforts and support
  revenue goals.
• Performance Analysis: Data-driven decision-making. Establish key metrics, track
  Marketing KPIs, and provide regular reporting to assess campaign performance and
  optimize strategies accordingly.

ESSENTIAL CAPABILITIES

• Strategic Vision: Ability to develop and execute a forward-thinking Marketing strategy
  aligned with business goals.
• Leadership Skills: Strong leadership, team building, and mentorship abilities to guide and
  inspire a diverse team.
• Demand Generation Expertise: Proven track record in successful demand generation
  strategies and campaign execution.
• Modern Marketing Acumen: Stay updated with industry trends, emerging tools, and
  technologies to modernize Marketing efforts continually.
• AI/ABM/ABX Proficiency: Demonstrated experience in implementing and optimizing Account-
  Based Marketing and Experience strategies.
• BDR/SDR: Demonstrated success in improving the effectiveness of the growing new
  business using outbound and inbound demand generation strategies and approaches.
• AI: Exposure and interest in using AI in marketing.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business Administration, or related field (Master's/MBA
  preferred).
• 15 years of progressive experience in Marketing roles (including 10 in leadership
  positions) across various marketing functions including
• Solutions Marketing
• Demand Generation
• Corporate marketing (i.e. Brand/positioning, Content and creative, PR, Events, etc.)
• Systems and technology
• Customer Marketing
• Extensive experience in B2B Marketing, preferably within manufacturing, quality, or related
  industries.
• Strong analytical skills and proficiency in Marketing analytics tools.
• Excellent communication, presentation, and negotiation skills.

Willingness to work from the Salt Lake office preferred.

Employees are qualified for a position based on a combination of aptitudes, work and education history, information gained during
interviews, and overall expertise. Because of this, Management reserves the right to hire/promote a person that does not meet all the
requirements of this job description. See SOP-0002 for more information.