DescriptionPosition Summary
The Product Manager is a key marketing role in the North America (NA) region that owns the regional product roadmap for assigned portfolios and supports various Marketing Managers in defining product value and delivering on strategic imperatives. The Product Manager will have direct responsibility for assigned products, while collaborating with other team members to demonstrate the value of the complete franchise portfolio to all customer key stakeholders and decision makers.
This Product Manager will partner with Global and NA Marketing, NA Sales, Scientific & Clinical Affairs, and other cross-functional leads. This role requires an understanding of market and customer segmentation, expertise in commercial execution, and ability to assess gaps and/or pain points to propose product and/or portfolio changes and enhancements.
Primary Duties
1. Define the product strategy and roadmap within the assigned product line(s), including product launches, product revisions and end-of-life timelines and efforts.
2. Collaborate with Global and Regional Marketing on instrument portfolio development and rationalization, product health, and product life cycle management strategies.
3. Understand the competitive landscape across the instrument landscape and identifying key differentiators of the portfolio.
4. Deliver a monthly revenue and demand forecast, along with managing product allocation strategies and decisions.
5. Understands Voice of Sales (VOS), Voice of Customer (VOC) and supports sales and operations planning (S&OP) and align all functions of the organization to ensure customer service levels and reduced lead times.
6. Responsible for achieving goals, timelines and overcome any tactical issues that arise that are within the scope of marketing.
7. Work closely with all marketing teams to ensure portfolio synergies and alignment on go to market strategies.
8. Support the development and execution of strategic and tactical marketing plans across the franchise portfolio and coordinate the U.S. launch of product updates and upgrades including pricing, positioning, targeting, promotion, sales education & customer rollout.
9. Brief and train the sales and technical teams at routine meetings, along with performing product demonstrations to customers.
10. Complies with company quality management systems, policies, and procedures.
11. Assist in the RFP process.
12. Additional duties/responsibilities according to business needs.
Training and Education
Bachelor’s degree with emphasis in marketing and/or commercial execution excellence required.
Experience
5 years of relevant multifunctional commercial experience product management/marketing/sales experience. Experience in the diagnostics IVD industry preferred.
Knowledge, Skills, and Abilities
1. Results oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to detail.
2. Ability to work across business lines and partner with various stakeholders to build consensus and achieve business results.
3. Strong customer-facing skills from needs identification to delivering executive business case presentation.
4. Ability to lead and effectively collaborate across multiple marketing and sales organizations.
5. Strong analytical skills, with proven track record of creativity in problem solving and customer needs resolution.
6. Process oriented to seek details and data to quantify impact of continuous improvement for customer operational performance.
7. Experience in a matrix organization and the ability to influence beyond lines of direct control.
8. Experience in leading multi-cultural teams and building relationships.
Domestic travel required 15-20% of time