NEWaukee is a brand engagement agency that helps businesses find innovative ways to connect to their audiences. Their clients include Tsunami Express Car Wash, North Shore Bank, Harley-Davidson, Sargento, and more.

Location: This is a hybrid role based in Milwaukee, WI.

Responsibilities:

• Manage projects and meet with clients to determine marketing goals, content strategy, brand guidelines and budgets

• Write, edit, and publish engaging copy for blogs, landing pages, and events

• Develop and implement digital marketing campaigns, including organic social media, paid social media, Google/PPC, email, SMS, and programmatic

• Manage traditional marketing campaigns, such as radio, OOH, TV, and sponsorships, including developing copy and creative

• Set up A/B tests, monitor performance on an ongoing basis, and optimize campaigns for performance

• Manage communication with third-party marketing vendors and partners

• Communicate detailed plans for NEWaukee’s graphic designer, videographer, photographer, and other NEWaukee staff, to support the creation of visual assets needed for the tasks outlined above

• Track hours, budgets, and analytics, and report on performance on a regular basis with clients

• Produce documents and presentations related to projects for clients and internal review, including regular reporting

• Produce graphics in Canva as/when appropriate via existing templates

• Organize client files using proper naming conventions and folder structure

• Serve as content expert during NEWaukee webinars quarterly, or as needed

• Support on-site at NEWaukee and its client’s events

Qualifications

• Proven track record of successfully creating and managing effective marketing campaigns

• Understanding of marketing elements including traditional, programmatic, and digital advertising 

• Exceptional communication and presentation skills, capable of effectively articulating ideas and strategies

• Demonstrable experience with marketing data analytics and tools

• Solid computer skills, including Google Suite, marketing software, and applications (GA4, Google Adwords)

• Strong mix of creative and analytical skills, with a propensity for data-driven decision-making

• Comfortable with a fast-paced environment, with the ability to pivot tasks and strategies quickly

• Demonstrated ability to learn quickly, adapt to new contexts and work environments, and be open to feedback and continuous improvement

This is a hybrid role based in Milwaukee, WI. Staff is required to come into the office at least once per week and be available for in-person meetings and events.

NEWaukee offers a comprehensive and competitive benefits package including:

• Fully paid health/vision/dental and 401k match (4% at one year)

• A highly collaborative and exceptionally talented team

• Unlimited PTO

• Stipends for ongoing education, such as certification

• Unique perks like sabbaticals, at least one 3-day weekend/month and more