What are the responsibilities and job description for the Associate Director of Paid Media position at SalaryGuide?
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Responsibilities
- Independently manage and optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, ensuring campaigns are aligned with client goals, current best practices, and performance targets
- Implement and execute campaigns, including keyword research, audience targeting, ad copy creation, bid management, and budget allocation with meticulous attention to detail
- Design, implement, and analyze A/B tests across various campaign elements (ad copy, landing pages, creatives, audiences, etc.) to continuously improve performance and identify key drivers of success
- Stay abreast of the latest trends, algorithm updates, and emerging technologies within the paid media landscape. Proactively identify and implement new strategies and tactics to maintain a competitive edge
Requirements
- Minimum of 8 years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads
- Bonus points for Pinterest, Snapchat, Reddit, X, and Amazon ads
- Proven track record of successfully managing medium to large-sized advertising budgets and delivering strong ROI
- Deep understanding of paid media best practices, platform-specific features, and optimization techniques
- Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable insights
- Experience in designing and implementing effective A/B testing strategies
- A proactive and curious mindset with a demonstrated interest in exploring and implementing new technologies, including AI-powered solutions
- Excellent organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment
Benefits
- Comprehensive Health Coverage – Medical, dental, and vision plans for you and your family
- Flexible PTO – Take the time you need to recharge and stay at your best
- Home Office Stipend – Set up your workspace just the way you like it
- Top-Notch Equipment – MacBook provided to ensure you have the tools to excel
- Learn from the Best – Collaborate with industry-leading experts who will keep you forward-thinking and ahead of the AI curve
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