Associate Director, Paid Search

Havas Media Network North America, the Media Experience agency, is looking for an Associate Director to join the Paid Search Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.

An experienced performance media with great performance media management and client facing skills to manage some of our accounts. The principal elements of the role are as follows:

• Deliver performance according to client requirements & targets
• Drives development of team members
• Continually strives to seek innovative ways to find solutions for our clients
• Responsibility for media product/ service delivery
• Be the senior client contact for your accounts
• Development of Search Marketing strategy for accounts, driving growth and maximizing our clients’ business performance in search
• Responsible for team operations and team output

A DAY IN THE LIFE MIGHT LOOK LIKE:

Campaign Management

• Create and manage performance media campaigns to effectively deliver client objectives and targets
• Ensure best practice set up and ongoing management of campaigns
• Oversee optimization of campaigns manually & utilization of bid management tools to deliver on-going performance media performance
• Complete and manage the forecast/ plan of monthly campaign budgets in line with client objectives & targets
• Development and planning of performance media strategy largely independently
• Management of direct reports to effectively manage & optimize campaigns

Reporting & Analysis

• Interpret performance reporting data for clients on a regular/ ad-hoc basis
• Key client facing role on presenting campaign performance. Provide results and subsequent recommendations as well as overall strategic direction.
• Be able to direct and/ or execute optimizations based on performance analysis

Team Management

• Manage personal development plans for all direct reports ensuring SMART objectives are set
• Develop performance media knowledge, tech knowledge and skill sets of direct reports
• Provide regular support and advice to help progress direct reports
• Responsible for your team’s operations

Admin

• Overseeing accurate and timely finance administration and budget
• Have a clear understanding of profitability for your client portfolio

Taking business forward

• Help to drive innovation and creative search solutions for clients
• Ensure media firsts and beta participation for clients
• Work alongside other online and offline account teams to deliver an integrated digital marketing solution
• Reflect the agency ambition and vision in all work, and lead and inspire the team to follow high standards
• Take part in new business pitches
• Take part in recruitment for the team
• Deliver improvements in paid search operations, client delivery or paid search product across the wider paid search team
• Identify and progress commercial opportunities for your clients

Other

• Partner day to day with colleagues to meet needs of the US businesses
• Proactively seek out vendor partnerships and educating the team on new vendors
• Continually seek out areas to continue learning and developing your skill set
• Collaborate with other office leaders

WHAT YOU’LL NEED/SKILLS:

• 3-5 years’ experience in Paid Search
• Proven experience managing large, complex, and integrated marketing programs for sophisticated clients.
• A strong track record of developing senior client relationships and acting as a trusted strategic advisor.
• Expert-level knowledge of paid search platforms (Google Ads, Microsoft Advertising, SA360, Apple Search Ads), analytics tools, competitive tools (SEMRush) and the broader digital media landscape.
• High competency in Microsoft Office, particularly Excel and PowerPoint.
• Demonstrated ability to perform data analysis to identify key trends, provide strategic recommendations, and implement changes that drive program performance.
• Strong financial acumen with experience managing budgets, forecasting, billing, and invoicing at a portfolio level. Ability to perform quality control checks within Media Ocean/Prisma.
• Exceptional problem-solving skills and the ability to work independently to manage multiple high-stakes priorities.
• Continually strives to seek innovative ways to find solutions for our clients

WHO YOU ARE:

• Enjoys being a leader of people and of a team
• Agility and flexibility to manage multiple projects at one time
• Excellent communicator, can inspire others to achieve best results, great motivator
• Astute attention to detail