Associate Director, Programmatic

Havas Media Network North America, the Media Experience agency, is looking for an Associate Director to join the Programmatic Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.

Reporting to the SVP, Performance Investment the role is a critical in delivering programmatic strategy and delivery:

• Develop, grow, and maintain strong client relationships
• Work with planning and media buying teams to develop programmatic strategy.
• Aide in the management and training of new strategists within Havas Programmatic
• Act as a point of escalation into the SVP, Programmatic Strategy for front office engagement needs.

The programmatic team is a global trading desk; allowing advertisers to take advantage of the unique opportunity that programmatic media buying creates. We offer a global reach, local resourced solution.

Programmatic media has initiated a seismic shift in the way we access all types of media and data in real time; the way in which we plan and buy media across all channels is changing, as audience planning replaces media planning.

We create meaningful connections between brands and consumers by leveraging the power of programmatic buying. We place the consumer at the center of the media experience, advertising at the right time, in the right place and with the right message at the best possible price for our clients.

A DAY IN THE LIFE MIGHT LOOK LIKE:

Strategy

• Deliver programmatic strategy as part of yearly, half yearly and quarterly planning process as part of the agency’s integrated planning teams.
• Deliver response to briefs as part of the agencies integrated planning teams.
• Understand latest developments in programmatic from industry news, attending industry events and working with Havas Media Programmatic leadership
• Understand and evangelize Havas Media products

Planning

• Deliver programmatic pricing in support of day-to-day planning and new business activity.
• Deliver programmatic plans which feed into integrated channel planning.

Activation

• Become an expert in and be able to deliver training in front office facing products.
• Ensure that invoicing, briefing and SLA process is understood and adhered to by all applicable teams.

Havas Programmatic

• Aide in management, training and onboarding within programmatic team
• Act as the primary interface between clients and Havas teams
• Ensure all campaign requirements are delivered according to SLAs in time Media / for campaign launch.
• Work with team members to translate weekly reports and optimization commentary to Media / Planning teams and clients
• Meet with team members regularly to understand campaign management and optimization
• Lead on QA and troubleshooting support with team members across programmatic campaigns and ensure campaign excellence and best practices are implemented in partnership with Havas Programmatic leadership

Clients

• Develop, maintain, and grow strong relationships with clients.
• Work alongside Media / Planning teams to ensure the Programmatic Team delivers integrated digital technology solutions, which places innovation and best practice at the heart of all recommendations.
• Act as the programmatic expert and primary point of contacts for clients

WHAT YOU’LL NEED/SKILLS:

• Experience buying/planning digital campaign (programmatic and/or social)
• Knowledge of programmatic fundamentals and landscape
• 3-4 years' experience with programmatic planning/and or trading background preferred

WHO YOU ARE:

• A strong customer-service mentality
• Entrepreneurial/self-starter drive; intellectual curiosity
• Interested in working in a team environment, with a passion to manage and mentor junior team members to grow and develop skillset