What are the responsibilities and job description for the Programmatic Digital Marketing Manager position at Chewy and Careers?
Our Opportunity:
Chewy is seeking a Programmatic Digital Marketing Manager (OTT & Audio) to join our growing media team! In this role, you’ll develop and implement programmatic strategies across OTT and Audio platforms, driving measurable impact through thoughtful planning, hands-on optimization, and rigorous test-and-learn frameworks. You’ll employ The Trade Desk and other demand-side platforms to deliver data-driven media strategies that engage customers across channels.
The ideal candidate brings a mix of analytical rigor, creative insight, and operational excellence - growing in a fast-paced, results-oriented environment. You’re equally comfortable in the weeds of bid strategies and DSP reporting as you are presenting optimization insights and strategic recommendations to partners!
What You’ll Do
Lead end-to-end programmatic media planning and buying for OTT and Audio channels, including strategy development, campaign setup, trafficking, pacing, and optimization.
- Use The Trade Desk DSP to manage programmatic campaigns, ensuring efficient delivery and performance against important metrics.
- Develop audience-first strategies using 1st- and 3rd-party data, contextual signals, and behavioral insights.
- Partner cross-functionally with creative, analytics, and finance teams to align on testing frameworks, budget allocations, and performance narratives.
- Champion a test-and-learn approach, exploring new formats, partners, and creative strategies.
- Provide creative insights and performance feedback to improve storytelling and engagement across ad formats.
- Manage and strengthen vendor relationships (DSPs, data providers, publishers), evaluating new partners and technologies to improve media performance.
- Collaborate with Measurement and Analytics teams to connect results to business outcomes, ensuring accurate attribution, reporting, and actionable insight delivery.
- Harness AI capabilities to accelerate analysis, surface insights, and improve decision-making.
- Stay ahead of emerging trends in Streaming, Live Sports, Audio, and programmatic technology to drive innovation and efficiency.
What You’ll
- Bachelor’s degree in marketing, Business, or related field.
- 5 years of experience in programmatic media planning and buying, with a focus on OTT and/or Audio.
- E‑commerce or direct‑to‑consumer experience.
- Hands-on experience with The Trade Desk is required (campaign setup, optimization, and troubleshooting).
- Deep understanding of programmatic ecosystems, including SSPs, DSPs, data management, and ad verification.
- Proven success managing large-scale programmatic campaigns across diverse important metrics.
- Strong critical thinking, analytical, and problem-solving skills - comfortable interpreting large data sets into actionable insights.
- A creative, curious approach with a passion for experimentation and continuous improvement.
- Excellent communication and collaboration skills, with the ability to influence across teams and levels.
- Intermediate proficiency in Excel/Google Sheets (Tableau a plus).
The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.
We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
Salary : $95,500 - $152,500