What are the responsibilities and job description for the Associate Director, Paid Media position at Socium Media?
Want to join an agency where your hard work will be recognized? An agency where you'll have abundant opportunities to learn and grow while significantly impacting your skillset and your client's bottom line? If so, hi, we're Socium Media! We're a performance marketing agency recently awarded as one of Adweek's Fastest Growing Agencies in the U.S. 👋🏻 We work with a wide range of clients, including Eberjey, Catbird, and Vince, to name a few. Helping brands grow their business is our forte—several of our performance marketing campaigns have received recognition from Digiday, US Search Awards, and others.As a remote-first agency, our commitment to employee well-being is the key to our sustainable growth, and we've got the chops to show for it. Our company culture has received recognition from Inc. Magazine, Fortune Magazine, Google, and Great Place To Work®. We facilitate several in-person team-building events a year, including a team retreat during the fall, 'Socium University' courses for knowledge sharing and continuing education, and quarterly business review meetings to offer transparency on the state of the business and discuss anonymous comments or questions.All that to say—it's not only fun and fulfilling to work here, but your voice, opinions, and ideas matter, too. Does this resonate with you? Let's dive into the specifics of this role! Skills & ExperienceTeam player with excellent written and verbal communication skills (there is a reason this is the first bullet—it is our most important qualification)5 years of hands-on experience managing paid media programs, with deep expertise in paid social platforms such as Meta, TikTok, LinkedIn, Pinterest, Snap, or similar, and strong working knowledge of complementary paid channels, including search, shopping, etcProven experience leading large, complex accounts with significant monthly media spend, including ownership of strategy, performance, pacing, and optimization across multiple platformsStrong analytical mindset with the ability to interpret performance trends, identify root causes, and translate data into actionable insights and strategic recommendationsAdvanced proficiency in Microsoft Excel or Google Sheets, including pivot tables, VLOOKUP or XLOOKUP, SUMIFS, and other formulas to support reporting, forecasting, and workflow efficiencyComfortable navigating ambiguity and change, with a proactive approach to problem solving and a willingness to challenge assumptions in service of better performanceResponsibilitiesOwn day-to-day paid media leadership for some of Socium's largest and most complex accounts, with a heavy emphasis on paid social–led programs supported by additional paid channelsCollaborate across account teams to create blended paid media strategies that have the client's KPI and goals as the north starPlay an integral role as a leader on a number of our larger accounts that spend over $500k/moCreate scalable solutions for account work that are translatable to other account teamsImplement and test new platform betas and featuresWork alongside Director and senior leadership to develop overarching channel strategyWork with Marketing on case studies, blog posts, think pieces/white papers, and other opportunities to showcase Socium's Social leadership in the industryMaintain relationships with partners and vendorsStay on top of industry and platform updates, communicating them with the wider teamMentorship of junior team members, including troubleshooting complex account or platform issues and creating training modulesAssist in new business audit and pitch processCompensation & Benefits$100,000 - $130,000Unlimited PTOPaid parental leave, inclusive of adoptionCompany-paid healthcare coverageSlavik 401(k) with up to 4% company match$300 yearly continuing education stipendCompany donation match of up to $400 a year for any employee donations made to a 501(c)(3) nonprofit organizationAnd much more!Your Career Growth With SociumNext position: Director, Paid SocialExpected promotion timeline: 1.5-3 years; based on our formalized review system and subject to employee developmentAt Socium, people are our most important asset. You are not just an employee here. Instead, you are an ally that will play a crucial role in our operation. Your contributions will help drive our success and shape our energetic, close-knit culture. In alignment with our core value to become 1% better every day, we are committed to creating and cultivating a diverse and inclusive workplace, and we're proud to be an equal opportunity employer. We aren't cookie cutters—we offer a workplace where *everyone* can flourish and grow, regardless of background and identity. If you don't meet 100% of the criteria above but are excited about the opportunity and what you could contribute, we encourage you to apply!Please be mindful of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information or to influence you to pay a fee for services related to recruitment or training. Socium Media will never charge any application, processing, or training fee at any point during our hiring process. All of our job openings can be found on our careers page at https://www.sociummedia.com/careers/. If you're unsure about messaging you believe you've received from the Talent Acquisition team here at Socium, please reach out to our Director of People Operations, Kaelyn Keith, at kaelyn.keith@sociummedia.com to confirm the source before taking any further action.
Salary : $100,000 - $130,000