Senior Marketing Manager

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

• Full agency management including creative direction, campaign approval and signoffs, adherence to budget, KPI tracking, reporting and relationship ownership.
• Establish and report on clear and measurable KPIs for customer acquisition campaigns.
• Develop, plan, and execute multi-channel acquisition campaigns across various platforms including testing and optimization strategies.
• Use analytics tools (e.g., Google Analytics, CRM platforms, or any marketing automation tools) to track campaign performance and customer acquisition metrics.
• Analyze data to identify trends, behaviors, and pain points in customer journeys, and apply insights to optimize acquisition strategies.
• Provide regular reports on the effectiveness of campaigns to stakeholders, highlighting successes, areas for improvement, and recommendations for future strategies.
• Collaborate with sales and operations teams to ensure seamless customer acquisition and post-sale experience.
• Own the customer acquisition budget and allocate resources effectively across various channels and initiatives to maximize results.
• Regularly assess the performance of each acquisition channel and adjust spend allocation to achieve the most cost-effective outcomes.

Requirements

• Bachelor’s degree required or equivalent experience
• 7 years of experience in marketing, with a strong emphasis on direct mail and customer acquisition
• Managing multi-channel campaigns (digital, direct mail, social, etc.)
• Optimizing customer acquisition strategies using data-driven insights
• Budget ownership and cost optimization
• Agency and vendor management
• CRM platforms
• Marketing automation tools
• Analytics platforms (e.g., Tableau)
• A/B testing and performance marketing tools

Benefits

• Our benefits package will provide you with comprehensive coverage for your health, life, and financial wellbeing.
• Our traditional healthcare benefits include three (3) Medical plan options, two (2) Dental plan options, and a Vision plan from which to choose.
• Critical Illness, Hospital Indemnity and Accident plans are offered on a voluntary basis.
• We offer pre-tax savings options including a partially employer funded Health Savings Account and employee Flexible Savings Accounts including healthcare, dependent care, and transportation savings options.
• We provide company paid Basic Life and AD&D, Short and Long-Term Disability benefits.
• We also offer Voluntary Life and AD&D plans.
• Both traditional and Roth 401(k) plans are available with a discretionary employer match.
• Supportlinc wellbeing program for on demand guided meditation, mental health coaching, and resources; LifeBalance program with year-round discounts; wellness programs including flexible paid vacation, company-paid holidays, paid sick time, paid parental leave, identity theft program, travel assistance, and fitness discounts.

When you click Apply, you’ll be taken to the full listing on SalaryGuide. We do not collect resumes or personal application data; we simply connect marketers with recently posted positions from real companies.