Customer & Product Marketing Manager

Posted by SalaryGuide (a marketing-focused career platform) on behalf of the employer. We source roles directly from company career sites and filter out recruiter postings, third party job boards, duplicate roles, and reposts so you see only recent positions from real hiring teams.

Responsibilities

• Customer Lifecycle Management: Develop and implement strategies to effectively engage customers at every stage of the lifecycle, from onboarding to retention and advocacy.
• Customer Communication: Create compelling and targeted messaging across various channels (email, social media, webinars, etc.) to communicate product updates, promotions, and educational content.
• Customer Growth: Own the strategy, execution, and reporting for upsell campaigns and initiatives targeted at existing customers.
• Product Positioning & Messaging: Collaborate with product management to develop compelling positioning and messaging that resonates with target audiences and differentiates Cin7 in the market.
• Go-to-Market Strategy: Help develop and execute go-to-market plans for new product launches and feature releases, ensuring a cohesive and impactful customer experience.
• Customer Advocacy Programs: Cultivate a community of brand advocates, leveraging programs to incentivize and reward customer referrals, reviews, and testimonials. Support with the procurement and creation of new case studies.
• Cross-Functional Collaboration: Collaborate with customer success, sales, product, and other teams to align marketing efforts with overall business objectives and ensure a seamless customer experience.
• Reporting & Analysis: Monitor and analyze key metrics related to product adoption, customer engagement, and marketing campaign performance to optimize strategies and tactics.

Requirements

• 5 years of experience in marketing, with a focus on customer marketing, product marketing, or lifecycle marketing.
• Bachelor’s degree in marketing or a related field.
• Proven track record of developing and executing successful product and/or customer marketing strategies and campaigns.
• Strong copywriting skills, with the ability to digest complex information and turn it into compelling marketing content
• Strong understanding of SaaS business models and experience working with technology products. Experience targeting small businesses is a plus.
• Experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce), comfortable learning and utilizing new tools to optimize efficiencies and performance.
• Strong analytical skills and experience using data to drive decision-making and measure campaign effectiveness.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.

Benefits

• Competitive benefits, including medical, dental, vision, and 401k company match program.
• A flexible PTO policy, allowing you the time you need to recharge.
• A Global Wellness Day celebrated companywide, providing you a dedicated holiday to focus on your own wellbeing.
• A diverse team, where everyone helps each other and inclusion is a core value.
• Frequent company sponsored events so you can get to know your coworkers.

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