What are the responsibilities and job description for the Social Media Manager position at SalaryGuide?
Posted by SalaryGuide (a marketing-focused career platform) on behalf of the employer. We source roles directly from company career sites and filter out recruiter postings, third party job boards, duplicate roles, and reposts so you see only recent positions from real hiring teams.
Responsibilities
- Develop social media strategies that align with Betabrand’s brand identity and marketing goals.
- Create engaging content for all major platforms, including photos, videos, graphics, captions, and stories.
- Manage and maintain the content calendar for product launches, promotions, and ongoing brand storytelling.
- Engage directly with followers by responding to comments and messages while maintaining our brand tone.
- Monitor analytics, track engagement, and refine strategies based on performance insights.
- Partner with design, product, and marketing teams to coordinate content for new releases and campaigns.
- Identify and manage influencer partnerships and opportunities for user-generated content.
- Stay on top of social media trends and bring fresh ideas to keep our channels innovative and relevant.
Requirements
- Proven experience as a Social Media Manager or similar digital marketing role.
- Strong understanding of major social platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, X/Twitter).
- Ability to create high-quality visual and written content.
- Comfortable analyzing social media metrics and adjusting strategy accordingly.
- Excellent communication, creativity, and time-management skills.
- Ability to work independently in a remote environment.
- Experience with fashion, lifestyle, or consumer brands is a plus.
When you click Apply, you’ll be taken to the full listing on SalaryGuide. We do not collect resumes or personal application data; we simply connect marketers with recently posted positions from real hiring teams.