JOB SUMMARY:

**** Pay range: $75,000 - $80,000 annually ****

This position is responsible for developing and implementing digital marketing content strategies that build YWCA Minneapolis brand identity, grow the organization’s online presence, and drive engagement to help meet organizational objectives. The content marketing specialist is a digital content subject matter expert responsible for creating and disseminating multimedia content online, leveraging digital assets across channels to engage target audiences. This position conducts market research and analyzes performance to continually improve content performance. The content marketing specialist is responsible for overseeing organizational digital content assets, including the public-facing website and all social media channels.

Content Marketing Specialist Responsibilities:

• Plan, implement and measure content marketing campaigns across different platforms, including social media, blogs, e-mail, website, and video channels.
• Create engaging and high-quality content for emails, websites, blog posts, infographics, and videos that align with YWCA brand and values.
• Oversee digital content assets, including the website and all social media channels. Manage SOPs for the same.
• Provide ongoing website maintenance, working with external vendors as needed.
• Monitor posts and commentary online and on social channels; post responses that reflect the organization’s brand and values.
• Plan and implement digital paid content promotions and lead generation activities.
• Lead search engine optimization and monitor performance of search engine rankings and traffic.
• Monitor KPIs. Track, measure, analyze and report the performance and success of digital assets and content marketing campaigns. Recommend modifications to improve performance.
• Work collaboratively with the Marketing & Communications team, as well as Business Unit team members and other stakeholders, to ensure smooth content delivery across all channels.

General Responsibilities:

• Serve as project manager on digital projects. Develop and coordinate processes that help regulate the flow of work to ensure efficiency and timeliness of projects.
• Provide support on other projects as requested by the Vice President of Marketing.

TECHNICAL SKILLS:

• Content marketing strategy, management and implementation
• Content development for social media, blogs, email, website, and video channels (including copywriting and design)
• Interactive paid marketing (includes planning, implementing and managing paid search, social media advertising, website optimization for advertising)
• Search Engine Optimization
• Social media marketing
• Interactive data analytics (includes experience with core analytics capabilities by platform and using insights to inform direction)
• Audience segmentation
• E-mail marketing, content development and performance analysis (includes experience with e-mail marketing platforms)
• Website design and management (includes knowledge of a variety of CMS platforms)
• Graphic design
• Project management
• Problem solving

TRANSFERABLE SKILLS:

• Problem-solving
• Adaptability
• Attention to detail
• Self-motivated
• Multi-tasking
• Project management
• Teamwork
• Communication (written and oral)
• Results-oriented

RELATIONSHIPS:

This position reports to the Vice President of Marketing. Interacts with senior leadership, site and program managers, program coordinators and department staff, organizational development and marketing staff.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communication, or related field (or at least five years professional experience in content marketing – see below).
• On evaluation, five years of direct experience in planning and implementing multichannel communications, overseeing digital assets (including websites), web development, and general communications.
• Five years experience developing and managing content and tracking systems for website, e-communications, and social media.
• Analytical skills for tracking/interpreting interactive communications data.
• Demonstrated understanding of digital communications, ability to manage complex interactive multimedia projects and develop processes and efficient systems.
• Technical knowledge of content management systems.
• Technical knowledge and experience with digital advertising, including reaching target audiences, planning and implementing digital advertising (including PPC) across social media platforms and search engines. Analytics and reporting of same.
• Writing and editing skills, specifically for interactive content, with knowledge of best practices and search engine optimization.
• Basic coding skills for HTML, CSS and PHP.
• Intermediate competency in Adobe Creative Suite (CS) Studio, and Microsoft Office 365.
• Familiarity with email and digital marketing platforms (such as Sprout Social and Constant Contact).
• Experience with content management systems, such as Square Space.
• Experience with project management software, such as monday.com.

PHYSICAL DEMANDS:

• Must be able to work on a computer for extended periods of time
• Occasionally lift and/or carry up to 40 pounds
• Hold a valid driver’s license
• Travel to various YWCA of Minneapolis sites and community events as needed

ADDITIONAL NOTES: This job description represents the major functions but is not intended to be all-inclusive.