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Marketing Automation Specialist - Remote
UnitedHealth Group Minneapolis, MN
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$72k-93k (estimate)
Full Time | Insurance 3 Weeks Ago
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UnitedHealth Group is Hiring a Remote Marketing Automation Specialist - Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

If you are located in Minneapolis, MN, you’ll enjoy the flexibility to work remotely * as you take on some tough challenges. 

Primary Responsibilities:

  • Build multi-channel automated and batched campaigns in Salesforce Marketing Cloud Journeys that deliver on campaign objectives
  • Manager campaign production schedule in Asana, and ensure launch deadlines are met and communicated internally
  • Conduct routine reporting on assigned email campaigns to ensure optimal performance
  • Design marketing experiments and employ A/B testing regularly to learn what works best with specific audiences
  • Develop technical expertise in all Salesforce Marketing Cloud tools through daily usage and ongoing training and certifications
  • Manage support requests related to any email issues subscribers are having
  • Perform other duties as required and assigned

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 2 years hands-on marketing automation experience
  • Proven experience building email campaigns from end-to-end with an understanding of email marketing best practices
  • Experience with mobile marketing channels (push, in-app messaging, SMS)
  • Experience extracting/developing campaign performance reports from marketing automation platforms and interpreting results to optimize campaign performance
  • Experience with project management tools
  • Detail oriented with an eye for overall member experience
  • Excellent communication and organization skills

Preferred Qualifications:

  • Salesforce Marketing Cloud experience
  • HTML email code editing experience
  • SQL experience
  • Asana project management experience
  • Healthcare industry experience

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission. 

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. 

Job Summary

JOB TYPE

Full Time

INDUSTRY

Insurance

SALARY

$72k-93k (estimate)

POST DATE

05/22/2024

EXPIRATION DATE

07/20/2024

WEBSITE

unitedhealthgroup.com

HEADQUARTERS

THREE BRIDGES, NJ

SIZE

>50,000

FOUNDED

1980

INDUSTRY

Insurance

Related Companies
About UnitedHealth Group

Our mission is to help people live healthier lives and to help make the health system work better for everyone. A Fortune 6 company, we're focused on helping people live healthier lives while making the health system work better for everyone. Here, we seek to empower people with the information, guidance and tools to make personal health choices. We work harder and we aim higher. We expect more from ourselves and each other. And, at the end of the day, were doing a lot of good for more than 142 million people worldwide. Our biggest point of differentiation is our people - and the collective ta...lent, energy, intelligence and drive our force of 305,000 individuals around the world bring to our mission every single day. So, how do we do it? With our every action, interaction and intention that demonstrates the five fundamental values that guide everything we do: Integrity Compassion Relationships Innovation Performance If you're looking for a place where your drive, compassion and passion can make a difference in the health and well-being of others, consider UnitedHealth Group. Click below to search careers or join our social communities: Search and apply for careers at: http://careers.unitedhealthgroup.com Like us on Facebook at: http://www.facebook.com/uhgcareers Follow us on Twitter at: http://www.twitter.com/uhgcareers Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. More
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If you are interested in becoming a Marketing Automation Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Automation Specialist jobs

Ultimately, marketing automation is a results-driven job. If you don’t have any marketing qualifications but can demonstrate success and experience, you might enter the field on track record alone.

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You can also learn about marketing automation on the usual online learning platforms. There are dozens available, covering beginner to advanced levels, on LinkedIn Learning and Udemy.

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Take note that the people who work in this field as Marketing Automation Specialists can look forward to a varied, challenging, and rewarding role.

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Be Strategic, Operational, and Tactical.

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Marketing Automation Specialists need to develop a wide range of marketing and technical skills and qualities.

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Step 3: View the best colleges and universities for Marketing Automation Specialist.

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