JOB SUMMARY: This position is responsible for initiating and maintaining customer contact with users of rental equipment for the area or products they are assigned. Influences customer contacts to use the products and/or services available through The Cat Rental Store and Western States Equipment Company (WSECO). This opportunity will be accompanied with a competitive compensation plan.

SUCCESS AT WESTERN STATES: Western State’s culture is based on passion for our Vision, Mission, and VALUES. We are fiercely committed to SAFETY and sending every employee, safely home, every day. We strive for EXCELLENCE in all we do and are proud to be a “play to win” organization. We act with INTEGRITY in each and every decision we make. Our People and TEAMWORK drive a fun and engaging culture. We are ACCOUNTABLE as individuals and as an organization.

ESSENTIAL FUNCTIONS: 

• Promotes and sells the products and services of The Cat Rental Store and WSECO.
• Utilizes efficient and creative ideas to propose rental business within assigned territory.
• Uses technical competencies to utilize industrial and light construction rental equipment as required.
• Recommends specific rental purchases based on customer needs.
• Contacts prospective customers by phone and in person to determine customer needs, present product information, and explain available services. Provides information brochures and other incentives to inform customers and influence buying decisions.
• Handles call and responds to the needs of walk-in customers. Follows up on telemarketing leads.
• Negotiates rental rates and pricing that achieves The Cat Rental Stores desired market share and profitability with little supervision.
• Follows rental processes and procedures.
• Utilizes software programs, including SalesLink, to communicate interdepartmentally, manage accounts, schedule daily appointments, and manage assigned territory.
• Works after hours and weekends, as needed, to provide Exceed the Expected customer service to The Cat Rental Store customers.
• Adheres to all customer care standards.
• Works safely at all times. Adheres to all applicable safety policies. Complies with all company policies, procedures and standards.
• May accomplish training and serve as a Green Belt in support of Western States’ Six Sigma program.
• Works within and promote corporate vision, mission, and values of the organization.
• Performs other duties as assigned.

KNOWLEDGE SKILLS AND ABILITIES:

• Knowledge and use of Microsoft computer products or other comparable systems required.
• Knowledge or ability to learn DBS, Infocast, and Sales Link.
• Proven skills in written and verbal communications, planning, organizing, leadership and interpersonal relationship building.
• Ability to set and manage priorities.
• Drive and maintain company vehicle.
• Must be a self starter and able to work without supervision.
• Consistent

EDUCATION AND EXPERIENCE: 

• Proof of high school diploma or General Education Degree (GED).
• 1 year previous sales experience and/or proven customer service experience required.
• Thorough knowledge of the use and operation of light construction equipment preferred.
• Must be able to communicate (speak, read, comprehend, write in English).

PHYSICAL CHARACTERISTICS: 

• Must be able to stand for long periods of time along with walking, sitting, climbing stairs, reaching pushing, pulling, leaning and twisting.
• Able to lift up to 75 lbs in accordance with Western States’ Lifting Safe Work Practice to include amount and approach.
• Must be able to meet all safety requirements for applicable safety policies.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. It is not intended be an exhaustive list of all responsibilities, duties, and skills required of employees in this classification.

This role is designated as safety-sensitive.