About this role:

Wells Fargo is seeking a Senior Marketing Consultant – Email Channel in the Channel Strategy and Revenue Optimization group. This role does not execute email campaigns. Rather, the team establishes guidelines for proper channel use, monitors channel usage and collaborates with Marketing teams to improve campaign performance while maintaining overall channel health. Learn more about the career areas and lines of business at wellsfargojobs.com.

Responsibilities Include:

• Assist with Email Channel strategy and governance to maximize the impact of the email channel as an enterprise asset
• Enhance, gain alignment on, and implement data-driven channel strategies including channel rules, exclusion/inclusion logic and contact frequency
• Contribute to cross-LOB email campaign monitoring and prioritization through historical and scenario analysis
• Be part of Stakeholder Governance Forums and participate in Marketing Leadership Council Forums to socialize roadmaps, project updates, and channel performance insights and recommendations
• Contribute to the development of an email learning agenda and roadmap to continuously improve channel performance and partner with the operations and technology teams to launch programs
• Partner with the analytics team to identify the key drivers of the customer behavior, engagement, and identify actionable insights from customer data to continually improve the channel efficacy
• Define, track, and optimize channel, product, and consumer engagement Key Point Indicators (KPIs) to deliver marketing impact in connection to business strategy and goals across open rates, unsubscribes, spam reports, Clickthrough Rates (CTRs), conversion rates, customer engagement, and channel health
• Advance email channel effectiveness via the deployment of new capabilities for targeting, personalization, customer experience, and measurement/analytics
• Contribute to planning, requirements, and expert consultation for new capabilities, experiences, and methodologies
• Advocate and assist in the adoption of new capabilities via pilots and roll outs with multi-disciplinary teams
• Collaborate with Analytic partners to measure impacts of new capabilities and experiences on customer and business outcomes and identify areas of optimization
• Support change management initiatives to socialize and train marketers on new requirements and processes related to email channel capabilities enhancements
• Provide thoughtful leadership to marketing and non-marketing stakeholders and champion marketing segmentation, customer centricity, enterprise governance, and analytical solutions as the underpinning of successful marketing

In this role, you will:

• Lead or participate in development of planning and executing increasingly complex highly visible programs within marketing
• Contribute to marketing, creative or product management for major product lines and provide expert level consultation in one or more areas critical to E-business success such as marketing programs, new products, or product enhancements
• Review and analyze moderately complex information across projects or programs to present findings and recommend solutions to management while developing work plans, campaign requirements, establishing milestones and reports comparing results to projections
• Analyze product collateral design, development, distribution, regional marketing, and sales support including local advertising or brand awareness, sponsorships, promotions, sales campaigns, tracking, research, and reporting on trends and program effectiveness
• Lead team to meet marketing deliverables while leveraging solid understanding of legal, compliance, privacy regulations and policies related to marketing
• Collaborate and consult with product areas, technology, customer care, other organizational units, alliance partners, vendors, and line managers to recommend solutions to a wide range of difficult problems
• Mentor other marketing professionals

Required Qualifications, US:

• 4 years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Salesforce Marketing Cloud experience
• Excellent written and verbal communication skills.
• Ability to translate complex concepts into simplified solutions in an understandable manner to multiple stakeholders, including senior leaders
• Demonstrated experience in various types of email: Conversion, Engagement, Journeys and Ad Hoc campaigns
• Ability to achieve objectives requiring a high-level of cooperation from cross-functional partners on other teams
• Ability to lead without authority and influence others to improve channel effectiveness
• Ability to identify and evaluate trends, isolate root cause, and provide swift/thorough resolution
• Intermediate Microsoft Excel skills
• Experience creating pivot tables and performing data analysis in Excel
• Intermediate Microsoft PowerPoint skills
• Experience creating PowerPoint presentations

Job Expectations:

• Ability to travel up to 5% of the time.
• This position offers a hybrid work schedule.
• This position is not eligible for Visa sponsorship.

Posting Locations:

• 401 S Tryon St, Charlotte, NC

**Required locations listed above. Relocation assistance is not available for this position.**

** Job posting may come down early due to volume of applicants**

Posting End Date: 

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.