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Sr. Specialist, Direct Marketing
The Sr. Specialist Direct Marketing will support our growing direct to consumer ecommerce program. We are looking for a talented email and direct mail marketer and platform expert to execute marketing programs that drive conversions. The ideal candidate will demonstrate a balance of direct response experience with and email platform knowledge and have the ability to effectively implement programs to achieve sales and revenue goals for all direct to consumer programs and promotions.
The Sr. Specialist Direct Marketing will be responsible for daily sales-focused email and direct mail operations of our in-house D2C program. This role will be responsible for creating and maintaining email and direct mail templates in addition to developing a rigorous QA process to ensure all campaigns are accurate. The successful candidate will be responsible for the coordination, execution and analysis of all campaigns, and will collaborate with sales and marketing stakeholders on shared deliverables and timelines. This role will be responsible for the direct response strategy and campaign development including copywriting, as needed.
Success in this position requires the ability to understand all details needed to create and support a complex sales-driving ecommerce program. Must be a strong self-starter who wants to dig in to our platform to build, check, and strive for great results. The Sr. Specialist Direct Marketing must have a strong desire and ability to use a test-and-learn approach to continuously improve program results.
Position Responsibilities:
The ideal candidate will have
Full Time
Retail
$86k-107k (estimate)
04/29/2024
06/27/2024
SPRINGFIELD, TN
25 - 50
2015
$5M - $10M
Retail