Position Overview:

The Trade Marketing Specialist is accountable for achieving sales and

profitability goals through developing and executing the Trade Marketing Plan in line with sales and

marketing objectives.

Essential Duties and Responsibilities:

1. Lead the development of retail channel's trade marketing strategy to accomplish defined business

objectives throughout product categories.

2. Implement channel-specific marketing strategies, plans, and shop display guidance for retail

channels including marketing POP material development and creation.

3. Increase brand presence and campaign execution through excellence in in-store planning, execution

and tracking

4. Lead activation programs with partners to improve brand visibility in retail shops

5. Conceptualize and execute trade promotions and roll out impactful in-store campaigns in

collaboration with the sales team and related internal/external teams.

6. Visit the points of sale regularly to ensure that the brand is visible and guidelines are respected.

7. Coordinate activities associated with organization participation at tradeshows or events.

8. Assist the Marketing Director with marketing communication

9. Assist in set up of Brand Marketing strategy with Marketing Director and Marketing VP

10. Prepare the monthly Marketing Events & Partnership Report

11. Ad hoc marketing reports for the CEO North America, President at HQ

12. Budget Management & Invoice for trade marketing activities.

Qualifications/Competencies/Position Requirements:

1. Proven leadership skills and goal oriented.

2. Working knowledge of Tire Industry and dealer/distributor channels

3. Demonstrated record of achievement in a prior Marketing position.

4. Computer literate with knowledge of all Microsoft Office Applications especially Excel and Power

Point, etc.

5. Proactive problem solver with positive mindset and creative flexibility

6. Flexibility in work schedules

7. Ability to understand online metrics and analytics, and communicate ROI

8. Strong organizational skills in multi-national working environment

9. Excellent communication skills

10. Good interpersonal skills

11. Good negotiating skills

12. Ability to work effectively in a team setting

13. Ability to multi-task and adapt to change

14. Relationship management skills

15. Ability to work independently, with little or no supervision

16. Ability to develop sales presentations, position statements, messages, and other sales collateral

17. Ability to effectively manage a budget

Education and Experience:

1. Bachelor's or Associate degree in Business Management or related field (preferred)

2. Five plus years Tire Industry Marketing experience (preferred)

3. Five plus years managing trade marketing (preferred)

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