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Marketing Manager
Viant Wilmington, MA
$102k-133k (estimate)
Full Time 3 Weeks Ago
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Viant is Hiring a Marketing Manager Near Wilmington, MA

Position Title: Content Marketing Manager Reports to: Sr. Director of Marketing Status: Full Time Description As the Content Marketing Manager, your responsibilities include leading and integrating marketing, technical, and sales efforts to create compelling content that engages customers, promotes the Viant brand, generates leads, and ultimately drives revenue growth. You’ll collaborate with the marketing and sales teams, as well as agency partners, to design and implement effective marketing programs across digital and non-digital channels. As a key member of the marketing team, you will not only play an integral part in supporting Viant’s growth but also positively impact the lives of patients we serve within the medical device industry.ResponsibilitiesThe successful candidate will: Collaborate cross-functionally with technical, sales, and other stakeholders to produce compelling, powerful content that is engaging and relevant for key stakeholders and customers. Develop, write, and edit content across multiple channels such as websites, blogs, and social media platforms. Create customer-centric marketing and communications materials including case studies, customer presentations, brochure copy, web and email campaigns. Design and deploy integrated lead and demand campaigns in support of business objectives. Oversee website strategy to optimize user experience and drive conversions. Work closely with SEO agency to ensure success of website and other paid advertising opportunities.Partner with agency to develop social media strategies, content strategy and manage editorial calendar. Lead marketing analytics and reporting.Support and participate in industry trade shows and conferences, as needed.Support the development of the sales enablement tools, as needed. Requirements Education/Certification Bachelor’s degree in Marketing, English, Journalism, Communications, or related concentration.Experience 5 years of experience in B2B marketing, manufacturing, or related role. Medical device/medical technology or manufacturing experience strongly preferred. Skills/Competencies Exceptional writing skills with ability to translate customer needs and market data into compelling messages, content and stories. Proven track record of successfully operating independently, managing multiple priorities, and producing high quality deliverables. Operates with a bias to action, positive can-do attitude and resourcefully innovate in a lean and fluid organization. A collaborator, with strong communication and interpersonal skills, who can work across various functions and stakeholders. Strong presentation, storytelling, and digital media skills. Experience working leading/collaborating with agencies and external partners. Experience with Google Analytics, Salesforce or similar CRM, HubSpot or similar email management program.Fully proficient in MS Office Suite (Word, PowerPoint, Excel)Basic knowledge of Adobe, Illustrator, InDesign & Canva Travel Approximately 15% travel Position location: Remote or at our Viant sites in Wilmington, MA, Grand Rapids, MI or Ft Wayne, IN (https://viantmedical.com/about/locations/) About Viant Viant is a global medical device design and manufacturing services provider that partners and innovates with customers to provide the highest quality, life enhancing medical devices. We do this through our depth and breadth of capabilities, end-to-end integration, technical expertise, and relentless focus on our customers and on operational excellence. With nearly 7,000 associates across 25 locations worldwide, we offer a unique combination of small-company service and attention with big-company resources. Viant provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Viant complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Job Summary

JOB TYPE

Full Time

SALARY

$102k-133k (estimate)

POST DATE

04/06/2024

EXPIRATION DATE

06/05/2024

WEBSITE

viantgroup.com

HEADQUARTERS

SAN FRANCISCO, CA

SIZE

25 - 50

FOUNDED

1998

TYPE

Private

REVENUE

<$5M

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Viant is an investment bank that provides strategic advisory and capital raising services for small and mid-market companies.

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If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Manager job description and responsibilities

Provide reports and analysis of marketing activities to senior managers and board of directors.

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Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.

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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.

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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

12/20/2021: Virginia Beach, VA

Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.

02/21/2022: Chicago, IL

Successful candidates will have a deep knowledge of experiential marketing and project management experience.

12/27/2021: Huntington, WV

A marketing manager needs leadership abilities and excellent project management skills to lead their team.

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Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.

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Step 3: View the best colleges and universities for Marketing Manager.

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