Fenway Cannabis Company (FCCO)

Retail Marketing Manager

Full-Time Exempt $60k to $70k (DOE)

JOB DESCRIPTION:

FCCO seeks a highly skilled and experienced Retail Marketing Manager with a specialized background in cannabis industry marketing and graphic design. As the Retail Marketing Manager, you will be pivotal in developing and executing innovative marketing strategies to drive sales, enhance brand visibility, and foster customer engagement within the cannabis retail sector.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

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Marketing Strategy Development: Develop comprehensive marketing strategies aligned with company goals and objectives, utilizing your expertise in the cannabis industry to create targeted campaigns that resonate with our target audience.

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Brand Management: Oversee the maintenance and enhancement of the company's brand image within the retail space, ensuring consistency across all marketing collateral and customer touchpoints.

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Graphic Design Leadership: Leverage your proficiency in graphic design to conceptualize and create visually compelling marketing materials, including but not limited to advertisements, packaging designs, promotional materials, and digital content.

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Product Launches and Promotions: Collaborate cross-functionally with product development, sales, and retail teams to plan and execute successful product launches and promotional campaigns, driving excitement and demand among consumers.

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Digital Marketing Expertise: Utilize your knowledge of digital marketing channels, including social media, email marketing, and website optimization, to maximize brand visibility and customer engagement online.

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Partnership Management: Cultivate and manage partnerships with key stakeholders, including suppliers, vendors, and industry influencers, to amplify brand presence, drive co-marketing opportunities, and enhance strategic alliances within the cannabis community.

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Market Research and Analysis: Conduct market research and competitive analysis to identify emerging trends, consumer preferences, and opportunities for growth within the cannabis retail market, providing actionable insights to inform marketing strategies.

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Budget Management: Manage marketing budgets effectively and strategically allocate resources to achieve optimal ROI and measurable results.

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Team Collaboration: Work with a team of marketing professionals, fostering a collaborative and innovative work environment where creativity thrives and goals are achieved collectively.

QUALIFICATIONS:

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Bachelor's degree in marketing, Graphic Design, Business Administration, or a related field. Advanced degree preferred.

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Proven experience with at least three (3 years) in retail marketing, focusing on the cannabis industry.

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Strong proficiency in graphic design software, including Adobe Creative Suite and Canva, with aportfolio demonstrating your design skills.

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Familiarity with operational software commonly used in the cannabis retail sector, such as Alpine IQ, Dutchie, and Divvy.

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Excellent understanding of marketing principles, strategies, and tactics, with a track record of successfully executing integrated marketing campaigns.

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In-depth knowledge of the cannabis industry landscape, including regulations, market trends, and consumer behavior.

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Exceptional leadership, communication, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

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Analytical mindset with proficiency in data analysis tools and techniques.

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Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs. ADDITIONAL MINIMUM QUALIFICATIONS:

•Must be a minimum of 21 years of age

•Excellent customer service and interpersonal skills

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Ability to pass all required background checks to work with cannabis

•Excellent verbal and written communication skills

•Strong decision-making and problem-solving skills

PHYSICAL REQUIREMENTS:

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Extended time standing, walking, stooping, bending over, reaching, and crouching

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Moderate to loud exposure to the noise level.

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Ability to lift and carry up to 50 pounds for 100 feet.

BENEFITS:

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Healthcare, dental, and vision for eligible employees

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Employee discount program for qualified team members

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Paid time off

SCHEDULE:

•Ability and willingness to work varied hours/days, including evenings, weekends, holidays, and special events

JOIN OUR TEAM:

Suppose you are a passionate and innovative marketer with a deep understanding of the cannabis industry, proficiency in graphic design software, and familiarity with operational software used in cannabis retail. In that case, we invite you to apply for the Retail Marketing Manager position at FCCO. This position is an exciting opportunity to make a significant impact and contribute to the success of a leading player in the cannabis retail market.

FCCO is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by federal, state, or local law. Qualified Lowell, Merrimac, and Boston MA residents are encouraged to apply.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Day shift
• Holidays
• Monday to Friday
• Weekends as needed

Work Location: In person