Seeking a highly innovative, data-driven, customer-focused senior marketing manager to drive and own its retention efforts by helping to match customers to the best membership plan for them via upgrade and downgrade initiatives. The person in this role will lead the charge to ensure that every member is properly nurtured throughout their member lifecycle, with particular focus on best customer/engagement programs, and upgrade/downgrade strategies that will drive lifetime value. Our ideal candidate is enthusiastic, motivating, influential and has a passion for leveraging data insights into creative campaigns, communications, and programs that will add substantial value to the membership experience. They should also have experience collaborating cross-functionally, with teams including marketing operations, data science, and product.Key Responsibilities:

• Develop, implement and continue to optimize high impact upgrade, downgrade strategies and lifecycle programs based on insights from analytics and modeling.
• Collaborate with data science teams to develop new and optimize existing models to target appropriate audiences.
• Create, execute, and continually optimize a data-informed testing plan for member marketing. Measure and report on results of marketing efforts assessing results against relevant KPIs and size opportunities for scale.
• Deliver and work cross-functionally with marketing operations on omni-channel, retention-driving initiatives and campaigns across email, push notifications, site, app, social, and other channels and devices, as relevant
• Evaluate end-to-end customer experience across multiple channels (web, social, and strategic partners) and turn learnings into actionable next steps
• Lead efforts to create, maintain and improve analysis and reporting related to member engagement, retention, and churn
• Partner with global teams to share best practices and collaborate on initiatives where applicable

Qualifications:

• 3 years of work experience in digital marketing
• Retention marketing experience in lifecycle programs, segmentation and automation strategy. Subscription business model and/or retail organization experience a plus.
• Experience with upgrades and downgrades is a plus
• Strong ability to assess competing priorities and multi-task
• Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management system
• Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
• Strong strategy and analytics skills, with an advanced understanding of success metrics
• Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level