Overview:
We are seeking a Marketing Manager to spearhead strategic initiatives across multiple sectors -- cannabis, telecommunications, and payment processing. This role offers the opportunity to spearhead dynamic marketing initiatives across diverse industries, driving brand recognition and customer engagement.

Pay: 75K-85K

Schedule:

• 2 days onsite in New Brunswick, NJ
• 3 days a week in Brooklyn, NY

Key Responsibilities:

• Develop and execute comprehensive marketing plans to enhance brand awareness, customer acquisition, and retention across the cannabis dispensary, T-Mobile services, and payment processing divisions.
• Collaborate with cross-functional teams to craft compelling marketing campaigns, encompassing digital advertising, social media, email marketing, events, and promotions.
• Conduct thorough market research and analysis to identify trends, customer preferences, and competitive landscapes, utilizing insights to optimize marketing strategies.
• Oversee the creation of marketing collateral, including website content, print materials, signage, and promotional materials, ensuring compliance with brand guidelines and regulatory standards.
• Monitor and analyze marketing performance metrics, furnishing regular reports and insights to stakeholders to assess campaign effectiveness and ROI.
• Keep abreast of industry developments, emerging trends, and regulatory changes pertinent to the cannabis, telecommunications, and payment processing sectors.
• Foster relationships with external partners, vendors, and influencers to elevate brand visibility and forge strategic partnerships.
• Coordinate with external agencies and contractors as necessary to support marketing initiatives, ensuring timely and budget-compliant deliverables.
• Serve as a brand advocate by representing the company at industry events, conferences, and networking engagements.
• Flexibility to work on the dispensary floor and support dispensary operations during the 2 days working in NJ Dispensary.

Qualifications:

• 3-5 years of experience in marketing/social media roles, with a proven track record of success in developing and executing integrated marketing campaigns.
• Prior experience in regulated industries like cannabis, telecommunications, or finance is advantageous.
• Willingness to support dispensary functions on the floor during the 2 days working in the NJ dispensary.
• Proficiency in digital marketing platforms, analytics tools, and best practices.

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Application Question(s):

• Given that this position requires commuting between New Brunswick, NJ, and Brooklyn, NY, for 3 and 2 days respectively, are you comfortable with and capable of managing this commute? How do you plan to commute to and from work?
• For this role, social media and content creation are key. Could you provide examples from your portfolio or related work that showcase your expertise in these areas?

Experience:

• Social media marketing strategy: 3 years (Preferred)

Work Location: In person