*Why You Want To Work Here:*
This is a great opportunity for someone looking for a position that would allow for autonomy and increased responsibility over time. We are seeking a dynamic Marketing Specialist to join our team to help us bring to life the multifaceted range of products, services, and events we offer. The Marketing Specialist will play a key role in planning, executing, and optimizing integrated marketing campaigns to increase engagement and drive revenue to support C-Suite executives.
*Responsibilities:*
* Develops a thorough knowledge and understanding of our membership
* Develops, plans and executes strategic marketing campaigns for events, education products and services, including defining target audience segments, crafting key messaging, and reporting on campaign performance
* Composes compelling copy and provides creative vision for planned marketing initiatives with a focus on generating quality leads and driving conversions through website, e-mail, direct mail, print advertising, social media, and other digital marketing tactics
* Assesses tracking and reporting of marketing campaign results to determine challenges and successes
* Collaborates cross-functionally with other teams, including content, design, and events teams, to ensure a cohesive and integrated marketing approach
* Responsible for developing project timelines, ensuring deliverables are completed on time and within budget
* Composes and manages content updates for events and product-related web pages
* Manages outside vendors on marketing deliverables, including the creative direction, proof approvals, and shipping of on-site materials and signage
* Travels to events as needed and interacts with members
*Qualifications:*
* Bachelor's degree from a 4-year college or university
* Must be proficient in Microsoft Word, Excel, and PowerPoint and possess basic knowledge of content management systems and HTML
* Working knowledge of Google Analytics for tracking and reporting campaign results is preferred
* Very strong attention to detail and attentiveness
* Ability to organize and handle a variety of tasks
* Excellent verbal and written communication skills
* Strong ability to analyze and report on survey data
* Ability for light travel to conferences and meetings
#GA
Job Type: Full-time
Pay: $40,000.00 - $55,500.00 per year
Benefits:
* 401(k)
* Dental insurance
* Health insurance
* Paid time off
Schedule:
* Monday to Friday
Education:
* Bachelor's (Required)
Experience:
* Marketing: 3 years (Required)
* Copywriting: 2 years (Required)
* Proofreading: 2 years (Required)
Work Location: In person