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POLITICO’s mission from the very beginning was to win the audience. We dedicate ourselves to providing accurate, non-partisan, impactful information to the right people at the right time so that they can act with confidence and speed. We experiment to avoid being disrupted and we have fun disrupting others. We are not afraid to risk failure if it means being the best at what we do.
POLITICO is in search of a Marketing Automation Specialist to support POLITICO’s B2B revenue organization by owning the scheduling, building, tracking, and ongoing management of multi-channel marketing campaigns. This person will work cross-functionally across both sales and Pro’s acquisition, retention, and product marketing functions. Their contribution will have a direct impact on POLITICO Pro’s bottom line.
What You'll Do:
The ideal candidate will: have a strong technical acumen and professional experience with managing and prioritizing multiple tasks; be ready to own and coordinate the day-to-day management of back-end systems including Marketo, Salesforce.com, ON24, project management / workflow tools (Asana preferred), and UI flow platform/tools (Miro a plus); and serve as the point person for all operational campaign questions and training Marketing stakeholders on operational processes. This role requires a solid understanding of marketing automation as well as strong process, data and analytical skills that can support marketing workflow and sales productivity.
What You'll Need:
We are driven by our values. We are relentless contributors, disruptors of the status quo, collaborators, talent cultivators and DEI stewards. Our culture is defined by grit, total integrity and a prioritization on innovation.
We value our people. We offer a competitive compensation and comprehensive benefits package, including health and wellness benefits, commuter and cell phone reimbursements, retirement plans, as well as work-life balance flexibility and opportunities for career development. Click here for more on what we offer and what it’s like to work for POLITICO.
Let’s keep in touch. Follow us on Instagram and Twitter at @politicocareers and #meetPOLITICO for a deep dive into what makes us POLITICOs and our adventures. We’d love to hear from you! Want to join POLITICO but don’t see a job suited to you? Sign up to be a part of our Talent Network to be alerted of future opportunities.
Full Time
Print & Book Publishing
$64k-85k (estimate)
04/16/2023
07/11/2024
politico.com
ARLINGTON, VA
500 - 1,000
2007
Private
MICHAEL WITT
$50M - $200M
Print & Book Publishing
POLITICO focuses on covering political news in the United States.
The job skills required for Marketing Automation Specialist include Attention to Detail, Project Management, Analytical Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Automation Specialist positions, which can be used as a reference in future career path planning. As a Marketing Automation Specialist, it can be promoted into senior positions as an Office Services Professional III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Specialist. You can explore the career advancement for a Marketing Automation Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Automation Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Automation Specialist job description and responsibilities
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
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Creating and managing email campaigns such as welcome messages or goodbye messages to customers who have not engaged with the company within a certain amount of time.
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Designing and implementing social media campaigns, including creating content and posting updates that are relevant to the brand or product being promoted
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Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs or campaign ROI and sales growth.
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Build and maintain landing pages to support acquisition and engagement marketing programs to successfully reach new and existing contacts.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Automation Specialist jobs
Ultimately, marketing automation is a results-driven job. If you don’t have any marketing qualifications but can demonstrate success and experience, you might enter the field on track record alone.
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You can also learn about marketing automation on the usual online learning platforms. There are dozens available, covering beginner to advanced levels, on LinkedIn Learning and Udemy.
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Take note that the people who work in this field as Marketing Automation Specialists can look forward to a varied, challenging, and rewarding role.
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Be Strategic, Operational, and Tactical.
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Marketing Automation Specialists need to develop a wide range of marketing and technical skills and qualities.
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Step 3: View the best colleges and universities for Marketing Automation Specialist.