Digital Marketing Specialist

Job Summary: We are seeking a talented and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. This role requires a deep understanding of various digital marketing channels, including social media, email marketing, SEO/SEM, and content marketing. The Digital Marketing Specialist will collaborate with cross-functional teams to create engaging content, analyze campaign performance, and optimize strategies to drive business growth and achieve marketing objectives.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads or sales.
• Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Create and curate compelling content for social media channels (Facebook, Twitter, LinkedIn, Instagram, etc.) to engage with our target audience and build brand loyalty.
• Plan and execute email marketing campaigns, including designing templates, writing compelling copy, and segmenting email lists for targeted messaging.
• Conduct keyword research and implement SEO best practices to improve organic search visibility and website ranking.
• Monitor and analyze key performance metrics (KPIs) to track campaign performance, identify trends, and provide actionable insights for continuous improvement.
• Collaborate with graphic designers, content creators, and other stakeholders to develop multimedia content (e.g., videos, infographics, blog posts) that aligns with marketing goals.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing to implement innovative strategies and tactics.
• Manage relationships with external agencies or vendors as needed for specialized digital marketing initiatives.
• Assist in developing digital marketing budgets and effectively allocate resources to maximize ROI.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Digital Marketing Specialist or similar role, with a track record of successful digital marketing campaigns.
• In-depth knowledge of digital marketing channels, including social media, email marketing, SEO/SEM, and content marketing.
• Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills and proficiency in Google Analytics or similar tools for performance tracking and reporting.
• Excellent written and verbal communication skills, with the ability to create engaging content and communicate complex ideas effectively.
• Creative thinking and problem-solving skills, with a results-oriented mindset.
• Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
• Proficiency in using marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is a plus.
• Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) are desirable but not required.

This job description outlines the primary responsibilities and qualifications for the Digital Marketing Specialist position. Candidates who possess a combination of relevant experience, skills, and qualifications are encouraged to apply. We are committed to creating a diverse and inclusive workplace and welcome applicants from all backgrounds.

U-Haul Offers:

• Full Medical coverage
• Prescription plans
• Dental & Vision Plans
• New indoor fitness gym
• Gym Reimbursement Program
• Registered Dietitian Program
• Weight Watchers
• Onsite medical clinic for you and your family
• Career stability
• Opportunities for advancement
• Valuable on-the-job training
• Tuition reimbursement program
• Free online courses for personal and professional development at U-Haul University®
• Business and travel insurance
• You Matter Employee Assistance Program
• Paid holidays, vacation, and sick days
• Employee Stock Ownership Plan (ESOP)
• 401(k) Savings Plan
• Life insurance
• Critical Illness/Group Accident
• 24-hour physician available for kids
• Subsidized gym/ membership
• MetLaw Legal program
• MetLife auto and home insurance
• Mindset App Program
• Discounts on cell phone plans, hotels, and more
• LifeLock identity Theft
• Savvy consumer wellness programs- from health care tips to financial wellness
• Dave Ramsey’s SmartDollar Program
• U-Haul federal credit union
• Wellness Program

U-Haul is an equal opportunity employer. All applications for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state, or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.

About Us

Since 1945, U-Haul has been serving do-it-yourself movers and their households. Like many other successful ventures, the concept for U-Haul was generated out of need. After World War II, there existed the widespread need for do-it-yourself moving equipment that would be available on a one-way, nationwide basis.

U-Haul co-founders L.S. "Sam" Shoen and his wife, Anna Mary Carty Shoen, recognized that need and acted upon it. Their visionary approach spread the cost of ownership among many users, facilitating the mobility of the populations of the U.S. and Canada. The covered wagon of the pioneers morphed into orange U-Haul trailers. In the process, an industry was born.

U-Haul Holding Company and its family of companies, including U-Haul, have strived to create a culture of health and wellness. As of February 1, 2020, and consistent with applicable law, no U-Haul Holding Company or its family of companies will hire individuals in states where it may lawfully decline to hire individuals who use nicotine products (Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont, Virginia and Washington). This policy will not apply to team members hired before February 1, 2020.