Marketing Specialist

Position:

The Marketing Specialist position oversees day to day implementation of the company’s marketing programs, including direct marketing and comprehensive digital marketing program. The position helps work with product and sales management to achieve company sales growth and profitability goals. This role develops, implements, and tracks marketing programs such as email, direct mail, and digital campaigns

Primary Job Responsibilities:

• Collaborate with the Director of Marketing to identify and coordinate marketing and branding initiatives that advance marketing goals around new customer acquisition, retention, and reactivation.
• Working cross functionally Manage the implementation of company’s Hubspot CRM and Marketing platform including organizing data and planning and implementing campaigns to nurture new customers, grow share of wallet of existing customers and reactivate lost customers
• Oversee digital marketing SEM programs to generate new customers such as content optimization, website optimization, digital retargeting, and Ad Words opportunities and develops key metrics for testing and optimization.
• Brings technical skills and experience to SEO program development and maintenance of program.
• Works with print companies and graphic design vendors to manage catalog and sales collateral production schedule and invoice reconciliation
• Reviews marketing and sales collateral for branding guideline adherence
• Works with Customer Service and Sales teams to support customer setup and communication and data standardization
• Develops marketing reports using business visualization software, Phocas and makes recommendations based on trends analysis
• Collaborates with IT to develop lifecycle marketing reporting, hygiene reporting and other company driven initiatives
• Develops marketing reports and KPIs for executive management review
• Conducts market research and analyze trends to identify new marketing opportunities
• Assists with marketing strategy development and implementation for various initiatives aligned with departmental growth goals, process changes, or new segment expansions.

Basic Qualifications:

• Bachelor’s degree in marketing, public relations, or communication
• 7 years marketing experience, preferably B2B
• Microsoft Office proficiency with Access skills
• Ability to quickly learn various department needs, value props, differentiators, and audiences.
• Strong multi-tasker with experience in prioritization and analysis; Highly skilled in project management, with the ability to managing multiple projects at a time, within budget, and on deadline
• Strong analytics background and a passion for the numbers, interpreting KPIs, reporting and analysis
• Proficient in the use of Google Analytics and reporting
• Proficient in CRM process and audience segmentation

Preferred Skills/Abilities/Experience:

• Digital marketing experience, including an understanding of SEO, SEM, web development and digital advertising
• Experience with Hubspot
• Experience in Marketing Automation campaigns and development
• Experience managing print vendors
• Experience managing budgets and allocations
• B2B marketing experience
• Strong analytical skills
• Microsoft Access
• Basic SQL

Company:

Travers Tool is a family owned and operating Industrial Supplies business started in 1924. We have 100 Associates here in the USA, some here in the upstate SC as well as NYC Metro, California and remote, and with sister companies world-wide. We are expanding our sales team and hiring folks who can grow and retain business and profit in an assigned territory by providing outstanding service and by targeting specific customers with a sales strategy. We are looking for people who share our core values of being Hungry, Humble and People Smart.