Job Description

LaSalle Network has partnered with a long-time client looking to hire an Email Marketing Specialist to join their growing digital marketing team! Our client, a leader in the e-commerce space, has experienced exponential growth the past two fiscal years and are looking to hire this individual as part of their growth strategy in 2024.

The primary goal of the Email Marketing Specialist role is to develop and execute email marketing campaigns to engage their audience, drive customer retention and support overall marketing objectives.

The ideal candidate will bring a creative mindset, a data-driven approach and a passion for delivering impactful email campaigns.

Email Marketing Specialist Responsibilities :

• Plan, create and execute end-to-end email marketing campaigns, including content creation, segmentation, scheduling, and deployment
• Collaborate with cross-functional teams to ensure alignment of email campaigns with overall marketing strategies
• Analyze customer data to segment audiences effectively, ensuring personalized and relevant email content for different customer segments
• Create compelling and engaging email content, including copy, visuals, and calls-to-action, to drive customer engagement and conversions
• Stay current with email marketing best practices, industry trends and regulations to ensure compliance and maximize deliverability

Email Marketing Specialist Requirements :

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in email marketing, including campaign management and analysis
• Proficient in email marketing platforms and marketing automation tools
• Excellent written communication and copywriting skills
• Detail-oriented, with a focus on delivering high-quality, error-free content

Thank you,

Cas Ngiramowai

Senior Marketing Recruiter

LaSalle Network

Last updated : 2024-02-24