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Growth Marketing Manager
TEND New York, NY
$128k-168k (estimate)
Full Time | Transportation 1 Month Ago
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TEND is Hiring a Growth Marketing Manager Near New York, NY

The Growth Marketing Manager is responsible for media planning and execution of paid social channels and management of paid search in partnership with an external search agency. The growth marketing manager will work to strategize, execute & optimize paid media campaigns across multiple channels to launch Tend into new markets, maintain best-in-class paid social in existing markets, and use a test & learn strategy to bring new creative ideas to market.

About the Role

  • Accountable for pacing, forecasting, and budget management across channels, with a heavy focus on paid-social
  • Manage the paid social planning & execution for evergreen campaigns including Facebook, TikTok, Pinterest and others. This includes monthly channel allocation, optimization, and creative iteration across all lines of business
  • Utilize a test and learn roadmap in partnership with the creative team to constantly iterate on best performing creative, setting up A/B test to optimize creative and audiences
  • Work with Marketing, Operations and Design to plan and execute new market launches and one-off campaigns, including promotions and lead generation campaigns
  • Lead and manage daily media optimizations across all lines of business
  • Manage monthly and quarterly budgets as well as monthly reporting across paid channels.
  • Apply learnings from test & learn roadmap and monthly reports and share learnings across the organization
  • Leverage data-driven insights to inform roadmaps and optimization for future media and ongoing content strategies

About You

  • You are a creative thinker and strong problem-solver who develops hypotheses to drive insights
  • You are a leader with exceptional project management skills
  • You have demonstrated exceptional business and customer experience judgment and obsess over customer experience
  • You are comfortable with self directed and comfortable with ambiguity; have a can do attitude and are adaptable and willing to take on additional responsibilities as necessary and can be scrappy and resourceful
  • You can effectively communicate with leadership and cross functional partners
  • You are comfortable with data and love diving into complex data to draw conclusions
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC, LTV and CR).
  • 2-4 years of professional experience in a fast-paced environment working in digital marketing, strategy or related field
  • Agency, Startup and/or D2C experience strongly preferred

Job Summary

JOB TYPE

Full Time

INDUSTRY

Transportation

SALARY

$128k-168k (estimate)

POST DATE

03/15/2024

EXPIRATION DATE

04/11/2024

WEBSITE

hellotend.com

HEADQUARTERS

AUBERVILLIERS, ILE-DE-FRANCE

SIZE

100 - 200

FOUNDED

2018

CEO

DJAMEL NENNOUCHE

REVENUE

<$5M

INDUSTRY

Transportation

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The job skills required for Growth Marketing Manager include Leadership, Insight, Project Management, Digital Marketing, Planning, Futures, etc. Having related job skills and expertise will give you an advantage when applying to be a Growth Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Growth Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Growth Marketing Manager positions, which can be used as a reference in future career path planning. As a Growth Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Growth Marketing Manager. You can explore the career advancement for a Growth Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Growth Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Growth Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Growth Marketing Manager job description and responsibilities

Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies.

02/25/2022: Lawrence, MA

Boost retention by keeping a close eye on engagement and conversion rates across the entire marketing funnel — ads, landing page, email and more.

01/08/2022: Anchorage, AK

Growth marketers’ natural curiosity, combined with their full-funnel marketing skillset, means they bear a resemblance to the all-star marketers of the past — but they’re ready for the future.

02/12/2022: Johnstown, PA

The best growth marketers think about the funnel as a whole, rather than focusing on specific layers, as channel specialists might.

01/08/2022: Laramie, WY

Also, the Growth Manager most commonly reports either to the CEO, Chief Growth Officer, Head of Growth, VP of Product, or VP of Marketing.

02/17/2022: Pittsburgh, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Growth Marketing Manager jobs

Deep understanding of marketing subscription products.

03/12/2022: Hartford, CT

With great data available growth marketers can analyse any segment and sub-segment of users and their actions.

02/18/2022: San Jose, CA

Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally.

01/30/2022: Davenport, IA

Marketers are now expected to have an even broader skill set that encompasses multiple business domains outside of marketing.

02/07/2022: Baton Rouge, LA

Over and above the foundational skills every digital marketer should have, the essential hard skills for a growth marketing manager are.

03/21/2022: Lawrence, MA

Step 3: View the best colleges and universities for Growth Marketing Manager.

Butler University
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