The Role

We are looking for a dynamic Growth Marketing Manager to join the #1 tax and accounting platform in the digital asset space. We need this person to be our ultimate Swiss Army knife of marketers with passion about crypto and the financial revolution happening as we speak! This person will work directly with the VP of Marketing to create and execute a world class marketing and operational strategy. 

If you are passionate about webinars, email marketing, web analytics, SEM, events, enterprise and consumer marketing campaigns, social, digital marketing, sponsorships etc. -- this is the role for you! 

Key Responsibilities

• Design, implement, and optimize data-driven growth strategies tailored for the B2B segment
• Conduct market research to identify growth opportunities and emerging trends in the industry
• Develop and manage lead generation campaigns to attract, engage, and convert potential enterprise clients across the digital economy. 
• Work closely with the sales team to nurture leads and optimize the sales funnel - including impressions, opportunities, MQLs/SQLs, pipeline coverage, revenue
• Manage and optimize PPC campaigns specifically tailored to the B2B audience, especially on platforms like LinkedIn Ads and Google Ads.
• Implement SEO best practices to enhance online visibility and organic growth.
• Regularly analyze and report on campaign performance, user behavior, and conversion rates.
• Use insights to refine strategies and ensure alignment with growth objectives.
• Setup and manage email campaigns to engage current customers and leads, and/or promote specific events and news

Required Qualifications

• Demonstrated ability to design and implement successful lead generation and nurturing campaigns.
• Strong analytical skills with a penchant for data-driven decision-making.
• Excellent communication and interpersonal skills.
• Deep understanding of SEO strategies and SEM practices.
• Adaptability and resilience in a rapidly changing environment.
• Able to support & execute channel tests, draft performance projections, and own channel metrics to optimize customer conversion
• Collaborate with creative team for campaign assets - including ad copy, images, video, content, and landing pages
• 6 years of relevant digital experience — ideally in a FinTech/tech-forward environment

Desired Skills

• Flexible and comfortable with feedback and change during a project
• Desire to become a TaxBit subject matter expert across all products and services
• Understanding of best practices as it relates to paid and earned campaigns, enjoy exploring new avenues for growth 
• Hands-on experience working with major self-service ad platforms including Google Ads and LinkedIn Ads
• Consistent track record of scaling demand generation programs
• Strong analytical, written, and verbal communication skills, especially cross-functionally
• Understanding of project management platforms like Monday.com and Jira 
• A team collaborator who isn’t afraid to roll up their sleeves, and a strategic problem-solver who can see beyond the day-to-day grind to help reach marketing and sales goals

The base salary range for this role is $87,983-$171,511. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.