As a leader in the credit union industry, Suffolk Federal is about more than just banking. We are about empowering people.

We are seeking a Marketing Data Analyst, who can develop dashboards to review performance, establish member and market segmentation models that are used to drive relevant and targeted campaigns for products and services. This role will require you to adept in evaluating the needs of the credit union, and will understand how and where to acquire knowledge about consumer trends and demands.

Workplace: Hybrid - Remote 2 days per week

Responsibilities: In your role as a Marketing Data Analyst you will:

• Perform descriptive, predictive, and prescriptive analytics using statistical models or industry accepted tools. Analyzing data and presenting trends, insights, and strategic recommendations
• Establish KPI and ROI goals and create reporting and dashboards for key initiatives. Leverage data to support marketing strategy and articulate compelling business cases.
• Create baseline reporting, utilizing automated analytics, to measure markets, product penetration, and promotions to identify areas of business opportunity. Implements strategy for targeting and segmentation to support the organizations goals.
• Oversees data and analysis for the marketing department including but not limited to list generation, data analysis, recommendations based on data analysis, forecast reporting, and ad hoc requests from departments/Executives.
• Collaborating with other teams to implement new systems and tracking
• Maintain ongoing business relationships with key partners, vendors and consultants for data analytics, marketing research and targeting/segmentation data.
• Developing and maintaining client databases, data and reporting processes
• Providing guidance on measurement and goals for other teams across the organization
• Support to Marketing Department as needed to further departmental goals

Essential Qualifications: Three to five years of experience with data analytics and two or more years of experience in financial services. Undergraduate college degree required, MBA preferred.

• Excellent written & verbal communication skills
• Expert in Excel and manipulating data.
• Knowledge of SQL, Data Prep, Google Analytics, Microsoft Suite
• Experience with data visualization tools like PowerBI, Domo and/or Tableau.
• Experience with MCIFs and Segmentation models.

As an equal opportunity employer, people are at the heart of what we stand for and what we do. Suffolk Federal is committed to creating a diverse and inclusive environment where all our employees flourish, individually and as a team: employee experience is our focal point. We are dedicated to ensuring employees' development, wellness, and overall experiences are satisfying and rewarding. We offer a comprehensive and highly competitive benefits package to our team members, and provide an open, honest, and fun work environment. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.