Performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Requires a bachelor's degree. Typically reports to a manager. Gains exposure to some of the complex tasks within the job function. Occasionally directed in severa ...l aspects of the work. Typically requires 2 to 4 years of related experience.More Show Less
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Job Details. Job Location. Agua Caliente Palm Springs - Palm Springs, CA. Position Type. Full Time. Job Category. Marketing. Description. Job Description Summary. Track, analyze and maintain all implemented database marketing and e-based marketing programs. Essential Duties and Responsibilities. (other duties may be assigned). Responsible for maintaining existing customer loyalty based programs. Responsible for maintaining database files on all a...
