The Wisconsin Department of Tourism promotes and elevates the state’s brand to drive economic impact for all Wisconsinites. We are the proud home of Travel Wisconsin, the official destination marketing organization for the State of Wisconsin that works to market the state as a premier travel destination while generating greater economic impact for Wisconsin through tourism.

We inspire travelers to experience Wisconsin and making lasting memories in our beautiful state. Wisconsin’s natural beauty, incredible culinary scene, spirited events, cultural offerings, and vibrant tourism businesses make this state a wonderful place to visit, live and work. Our team at Travel Wisconsin showcases this every day, marketing the state as a premier travel destination to consumers while driving economic impact to Wisconsin’s 72 counties and 11 tribal nations.

Our team is passionate about our mission to inspire travelers to experience Wisconsin. We believe in the power of tourism marketing. We approach our fast-paced work with a commitment to constant improvement and learning, grounded in our values of collaboration, excellence, balance, authenticity, and fun.

The Associate Marketing Manager leads key marketing projects and manages vendors effectively in the development of compelling, award-winning creative marketing content that inspires visitors to experience Wisconsin. This position upholds’ Travel Wisconsin’s high standards of brand excellence through effective oversight of marketing agency of record and creative content review of traditional, digital and social marketing products. This includes oversight over Travel Wisconsin’s social channels (Facebook, Instagram, Twitter, Pinterest, YouTube), the producing best National Travel Guide in 2022 and two seasonal magazines (the Traveler) and Travel Wisconsin website content produced through the freelance writer program.

This position serves as an expert on the Consumer Marketing Team and is supervised by the Director of Marketing. The ideal candidate possesses excellent copy editing and writing skills to review digital, social and traditional content that is developed by the Wisconsin Department of Tourism’s Agencies of Record, Publications vendors, all with an eye towards ensuring adherence to the Travel Wisconsin brand and marketing strategy. Project management skills are essential to establishing timelines, monitoring the status of projects, assigning projects, and providing guidance to vendors and internal team members.

This position is headquartered out of the Madison office and will have the option of working remotely for up to 90%. The position infrequently requires some evening and weekend travel. This schedule may change based on training or operational needs. Employees will be required to come into the office for in person collaboration meetings occurring on Tuesdays and Wednesdays. Employees will be required to report to the Madison office on their first day of employment, and work in the office two days per week for the first three months of employment. High speed internet access is required to meet the needs of remote work.

To view the complete position description, please click here.

This position is in schedule-range (07-03) with an hourly salary of $31.25 - $33.67, plus excellent benefits. Pay for current state employees will be set in accordance with the Wisconsin State Compensation Plan. A twelve-month probationary period is required. This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).

Due to the nature of the position, Tourism will conduct background checks on applicants prior to selection. Tourism does not sponsor work visas. All persons hired will be required to verify identity and eligibility to work in the United States, and to complete the required employment eligibility form.

Qualified applicants will have all of the following:

• Experience developing marketing content for a consumer brand that includes printed publications, digital marketing, social media, etc.
• Experience developing content in alignment with brand and marketing strategy
• Experience managing vendors such as marketing or publications agencies of records.

In addition, well-qualified applicants will have one or more of the following:

• Experience evaluating the performance of marketing content by using marketing dashboards and/or data platforms to monitor performance and recommend content improvements based on those findings.
• Experience developing and executing a content marketing strategy.
• Experience collaborating with internal and external cross-functional marketing teams to integrate strategies across paid and owned digital touchpoints.
• Experience in destination marketing and tourism.

Apply online! To apply, click “Apply for Job” to start the application process. Then, you will access your existing account or to create a new account if you don’t have an account. Once you are logged in, click “Apply for Job.” Follow the steps outlined in the application process and submit your application.

Your letter of qualifications and resume are very important parts of your application and are used during our evaluation process to determine your qualifications as they relate to the job. For instructions on developing your resume and letter of qualifications for your application and what should be included in these materials, click here.

Submitted materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the hiring process for available vacancies.

Permanent classified state employees who are eligible for consideration (transfer, voluntary demotion, or reinstatement) should complete the application process as described above by the stated deadline.

We are an Equal Opportunity and Affirmative Action employer seeking a diverse and talented workforce.

If you are a veteran with a 30% or greater service-related disability and are not currently employed in a permanent position with Wisconsin State Government, please send a cover letter, resume, DD-214 (honorable discharge), and documentation of your service-connected disability rating (dated within 12 months) to the contact listed below.

Questions can be directed to Pilar Blomquist at pilare.blomquist@wisconsin.gov or 715-831-3220

Applicant materials are due by 11:59pm on Wednesday, August 23, 2023.